Direct relationships with your customers can be established and maintained with the aid of a successful multi-channel communications strategy. However, more messaging doesn’t always equate to better or more effective messaging. Too many communications can be detrimental to your long-term marketing initiatives as a whole, as well as to specific campaigns.
Customers definitely want to hear from you if they have downloaded your app, subscribed to push notifications, emails, or messages from you, or signed up for your emails or SMS. However, maintaining users’ opt-in to messages and creating a connection with your brand depend on having a strategy to send targeted messages often without over-messaging.
Why Do People Over-Message?
In addition to having a negative effect on the recipients and their engagement with your business, sending too many messages can also have a detrimental effect on your app or website.
When you send your users too many notifications, you are over-messaging them. Consumers may start to tune you out if you send them your tenth message of the day, even if your content strategy is sound and your communications are pertinent to your target audience. This message weariness may lead them to ignore or unsubscribe from your notifications, as well as perhaps delete your app, alienating your customers and obstructing important avenues of contact for your company.
Why Do People Over-Message?
In addition to having a negative effect on the recipients and their engagement with your business, sending too many messages can also have a detrimental effect on your app or website.
When you send your users too many notifications, you are over-messaging them. Consumers may start to tune you out if you send them your tenth message of the day, even if your content strategy is sound and your communications are pertinent to your target audience. This message weariness may lead them to ignore or unsubscribe from your notifications, as well as perhaps delete your app, alienating your customers and obstructing important avenues of contact for your company.
Over-messaging can also have detrimental effects on your business immediately. Sending messages can really result in excessive traffic for some websites or applications, which will hurt your servers. Reaching everyone at once may cause a significant increase in traffic, which may cause server overload, sluggishness, or even outages. Even huge corporations are impacted by server overload; just imagine trying to purchase tickets for a popular music festival or event and being stranded in front of blank pages. Therefore, limiting or staggering these dispatches is essential for some businesses.
Potential client reactions to messaging too much
disregard your messages
Reduce or disable your notification settings
Retract push authorizations
Delete your application
Reduce usage of your product or churn
Utilize social media or support networks to vent
Make unfavourable reviews
If any of the following apply, you might be communicating too much:
You are sending out mass notifications to everyone, regardless of whether they are pertinent to that particular user. You are operating a variety of campaigns, especially if they are handled by various teams.
You are causing numerous transactional messages to be sent.
The frequency of phone or notification checks among your users is low
The sudden increase in site traffic that notifications cause is too much for your website or app to handle.
Your servers are unable to manage the ensuing transactions, such as checkouts.