Mok – Blog
Introduction: In the world of marketing, understanding and engaging with customers throughout their journey is crucial for building long-lasting relationships and driving business growth. Lifecycle marketing is a strategic approach that allows your marketing team to tailor messaging and experiences to customers at different stages of their journey. In this blog, we’ll provide your marketing …
Introduction: In the fast-paced world of marketing, time is of the essence, and finding ways to save time can greatly enhance productivity and efficiency. Dynamic dates are a powerful tool that can help your marketing team streamline processes and eliminate manual date updates. In this blog, we’ll provide your marketing team with crisp and clear …
Introduction: In the competitive world of marketing, effectively prioritizing leads is crucial for maximizing conversion rates and driving business growth. Hyper-personalized lead scoring is a powerful technique that enables your marketing team to identify and prioritize high-value leads based on their unique characteristics and behaviors. In this blog, we’ll provide your marketing team with crisp …
Continue reading “How to Create Hyper-Personalized Lead Scores”
Introduction: As we look ahead to 2023, mobile messaging continues to dominate the communication landscape, offering unprecedented opportunities for marketers to engage with their audiences. In this blog, we’ll provide your marketing team with crisp and clear insights into the top three trends shaping mobile messaging in the coming years. Understanding these trends will help …
Continue reading “2023 Mobile Messaging Forecast: Top 3 Trends”
Introduction: In today’s digital landscape, marketers rely heavily on technology to streamline their processes, analyze data, and drive impactful marketing campaigns. Building a Martech (Marketing Technology) stack is essential for maximizing efficiency and achieving marketing goals. In this blog, we’ll provide your marketing team with crisp and clear insights into why you need a Martech …
Continue reading “Building a Martech Stack: The Why and How”
Introduction: In the fast-paced world of marketing, finding ways to streamline processes and enhance efficiency is crucial. This is where marketing automation comes into play. In this blog post, we’ll provide your marketing team with a crisp and clear guide to marketing automation. We’ll explore what it is, its benefits, and how you can effectively …
Introduction: When it comes to email marketing, your Email Service Provider (ESP) plays a crucial role in ensuring your messages reach your recipients’ inboxes. But have you ever wondered how your ESP affects your email deliverability? In this blog post, we’ll provide your marketing team with a crisp and clear understanding of how your ESP …
Continue reading “How Your ESP Affects Your Deliverability: The Real Story”
Introduction: We are excited to introduce our new Chief Marketing Officer, Jason Lyman, who brings a wealth of experience and expertise to our marketing team. In this blog post, we will get to know more about Jason and the valuable contributions he will make in driving our marketing efforts forward. Let’s dive in! Background and …
Continue reading “Meet Jason Lyman: Our New Chief Marketing Officer”
Introduction: When it comes to choosing the right email marketing platform for your marketing team, two popular options that often come up are ActiveCampaign and Mailchimp. In this blog post, we will compare the key features and pricing of these platforms to help you make an informed decision. Let’s dive in! Key Features:Email Automation: Both …
Continue reading “ActiveCampaign vs. Mailchimp: Key Feature and Pricing Comparison”
Introduction: In today’s mobile-centric world, push notifications have become a vital tool for marketers to engage with their app users. To understand and utilize this feature effectively, it’s important for marketing teams to grasp the concept of push notifications clearly. In this blog post, we will provide a crisp and clear guide on what push …
Continue reading “What Are Push Notifications? Your Guide to Mobile Push”