User Activation: How to Improve One Pirate Metric and See a 34% MRR Increase

It makes sense for all businesses to try to attract new customers. However, very few of them consider additional user engagement in the app when customers actually begin using it and benefiting from it, such as when they run a trial or send the first message. User activation is sometimes overlooked even though it serves …

5 New Mobile Video Ads Trends to Increase User Conversion

The mobile market is always evolving and changing. The same is true of mobile ads. It can be challenging to create a high-caliber video advertisement that will make your app or game stand out in the crowd due to the increased competition. incorporating narratives into advertising to draw viewers inYour commercial needs to have some …

Combining ASO and App Store Advertising Strategies to Scale Up Your Mobile UA

What exactly is ASO and why is it crucial?You’ll be in a better position to draw in new customers and get more instals if you comprehend ASO and the vital part it plays in mobile app growth. A tool for increasing your app’s visibility in app store search results is called “ASO,” or “App Store …

7 Steps to a Winning Mobile App Marketing Strategy for the 2022 Holiday Season

The peak season for e-commerce is unquestionably the holidays. During these three weeks, online sales surge; in 2021, they topped even the previous year’s record with another 11% YoY gain. The difficult issue is that many online retailers begin their holiday season promotions as early as mid-October, and by the time the actual holidays get …

How to Boost a Subscription-Based App’s Revenue

Apps with subscription models are dominating. The top 100 subscription apps generated $18.3 billion in revenue in 2021, a 41% increase. You should tempt consumers with offers based on their behaviour and segmentation if you want to fully realise the possibilities of subscription monetization. Discover how to target high-value clients at the correct time to …

12 Biggest Challenges in Growing Customer Retention in E-Commerce and How to Address Them

Businesses who engage in e-commerce do so in a market that is extremely crowded with competitors. Because of this, maintaining current clients is more important than getting new ones. According to American Express, happy customers will pay a 17% price premium for superior service. Customer retention is not the simplest problem for e-commerce companies to …

Which Is More Important for App Growth: Customer Acquisition or Retention?

The unfortunate reality is that you can lose 77% of your app’s users in the first three days following installation. This number may rise to 90% in a month. According to the well-known “leaky bucket” analogy in marketing, you must continually increase water flow (i.e., user acquisition) in order to replace the clients you are …

How to Assess Push Notification Performance

You may gauge the following 7 crucial criteria to demonstrate the success of your push notification campaigns: CTR; \sCR; \srevenue; \sARPU; \sretention; \sopt-outs; \suninstalls.You can learn how to calculate and enhance each of these metrics with Unomok. Which ones are the most representative for your business case and industry? We’ll explain below. We will also …