How Zendesk Became The Industry Leader And Hit $1030 Million Revenue In 2020

In just 13 years, Zendesk went from a scrappy Danish startup to the industry leader in Customer Service Software. Today they have: 3500+ global employees 150,000+ paying customers $1030 million in annual recurring revenue (ARR) With such competent leadership, it’s no wonder that Zendesk has, in the last 5 years, increased its enterprise value more …

SEO Case Study (2020) – 7 Steps To 197,514 Monthly Traffic

SEO Case Study Summary & Results Before we dive into the nits and grits, here’s a quick summary of the entire project. The client, as we mentioned before, was a SaaS company in the BPM niche (think, something like a project management tool). They’d already done some SEO. They had an active blog, some published …

Duo Duo Orchard brings fun to mobile shopping

Mingli Yan from Shandong Province had been watering a virtual mango tree on the Pinduoduo App for over six weeks. Finally, she received a notification that her virtual mangos had matured and in three days, Yan received a free box of six mangos from Sichuan Province. These were from the 9,000-kilogram order of mangos Pinduoduo …

Kabbage.com – the Growth Strategy of a Billion Dollar Fintech Startup

The product Unlike traditional lenders that can take days or even weeks to process an application and release funds, Kabbage process applications online so that businesses can get up to $250,000 in a little as 10 minutes. How do they do it? Well, again unlike traditional lenders who rely on long applications, income statements, tax …

How Salesforce Built a $13 Billion Empire from a CRM

The CEO of a tiny startup that no one had heard of paid actors to carry “anti-software” signs. They marched in front of a user conference for Siebel Systems, which sold customer relationship management software. Later that year, Benioff hosted a military-themed party where guests threw “pieces of software” into trash bins. The stunts gained …

How Atlassian Built a $10 Billion Growth Engine

When Atlassian was founded in 2002, the founders had a choice to make. They could jump through the standard hoops and do the things that most SaaS companies were doing—build out a sales team, knock down investors’ doors, and try to turn an idea into millions of dollars in funding. But, Atlassian didn’t jump through …

How to 10x Organic Growth with 1 Person SEO Team & No Budget

To help highlight the importance of what I’m about to share, let’s start with a few statistics. Back in May 2017, the PageCloud Blog was very similar to most blogs on the Web: it had interesting content, but wasn’t really driving any traffic from search. In this article, I’m going to show you the step-by-step …

The Sisyphean tasks of Pinduoduo’s gamification – Part 4: ‘Duo Duo Crush’ and conclusion

Sisyphus, a king In Greek mythology, was punished for cheating death. In the underworld he had to roll a large boulder up a hill. Every time he almost reached the top the boulder would roll down again. Sisyphus was cursed to repeat the same task every day. That’s what it felt like when I spend …

The Sisyphean tasks of Pinduoduo’s gamification – Part 3: Duo Duo Orchard and Duo Duo Ranch

Sisyphus, a king In Greek mythology, was punished for cheating death. In the underworld he had to roll a large boulder up a hill. Every time he almost reached the top the boulder would roll down again. Sisyphus was cursed to repeat the same task every day. That’s what it felt like when I spend …

The Sisyphean tasks of Pinduoduo’s gamification – Part 2: Collecting beans and earning a fortune

Sisyphus, a king In Greek mythology, was punished for cheating death. In the underworld he had to roll a large boulder up a hill. Every time he almost reached the top of the hill the boulder would roll down again. Sisyphus was cursed to repeat the same task every day. That’s what it felt like …