The engagement economy: How gamification is reshaping businesses

While elements of gamification — leaderboards, badges and levels — have appeared in a business context for years, recent technologies are driving increased interest and greater potential in this field. Real-time data analytics, mobility, cloud services, and social media platforms can accelerate and improve the outcomes of gamification, while a broader understanding of behavioral science …

Gamification case study#24- 39 Facebook Stats That Matter to Marketers in 2022

In this post, we cover 39 current Facebook statistics, freshly updated for 2022. They will help you keep up with how people are using the platform and make data-informed decisions about your social media strategy. Facebook usage stats That comes in second only to YouTube’s 23.7 hours a month and substantially more than Instagram’s 11.2 …

Gamification case study #23- The Next Generation of Ridesharing Is Giving Uber a Run for Its Money

As civilization becomes evermore digital, young consumers, who generally flock to the sharing economy, are seeking services that are both peer-to-peer and tokenized. And one burgeoning startup is giving Uber and Lyft some unexpected competition. Arcade City: Ridesharing of the Future “Drivers are angry and rightfully so. Their take-home pay was just slashed up to …

Gamification case study #22-In China, Volkswagen Outsources Product Plan to the People

When an automaker decides to crowdsource ideas for its product line, it could do worse than canvassing the biggest crowd in the world. For Volkswagen, the payoff was not about sheet metal; the concepts were not built. Rather, it was in the 119,000 ideas received and 33 million hits garnered to date by the project’s …

Gamification case study #21-Gamification data can drive ROI

Gamification isn’t just for driving customer engagement. One company shows how its platform can drive ROI by giving enterprises more insight into how their site and products are used. Many experts think gamification is one of the most important trends in technology today. Gamification, which involves applying game design thinking to non-game applications to make …

Gamification case study #20- On the Integration of Human Computation into Traditional
Business Processes
Productivity Games in Microsoft Windows Development

ABSTRACTIn this paper, we describe how the integration of humancomputation efforts in the form of a productivity game canachieve results that are not possible or cost effective withtraditional business processes.Productivity Games, as a sub-category of the Serious Gamesmovement, attract players to perform work that humans are goodat, but computers currently are not. Although computers offertremendous …

Gamification case study #19- Gamification Trends For 2019: Making Room For Game-Elements In Politics

There are many reasons why businesses should love gamification as much as users love games. As the retention and engagement-crisis increases and the attention span constantly decreases, gamification can act as a remedy. When a brand needs to drive user-engagement, motivate employees, increase sales, collect data, change a certain behavior or solve a business problem– well-structured gamification can act …

Gamification case study #18-B2B Gamification: Bold strategy in conservative industry increased website visits 108.5%

Discover how a B2B marketer in the traditional finance sector executed a gamification strategy to launch a new website. The entire campaign involved multiple marketing channels, but the heart of the effort was a B2B game that outperformed the goal and led to a 108.5% increase in visits to the new site, achieving a 9.38% …

Gamification case study #17- Gamification: The Hard Truths

Gamification — or the use of game, loyalty and economic concepts to engage consumers and employees — has its fair share of detractors. Many of their criticisms dismiss gamification as a fad, criticize its use of game concepts, suggest its methods are shallow or believe its sole use is for marketing “evil.” More often than …

Gamification case study #16- Getting Apps Right: How Domino’s Is Beating the Odds

The proliferation has been amazing: The 1-millionth app went live as 2011 came to a close, and the pace has continued through 2012. The trend, Mobilewalla told the New York Times, has been 15,000 mobile app releases per week. Everyone wants to get a piece of this pie. And why not? How can you argue with …