SEO Case Study (2020) – 7 Steps To 197,514 Monthly Traffic

SEO Case Study Summary & Results Before we dive into the nits and grits, here’s a quick summary of the entire project. The client, as we mentioned before, was a SaaS company in the BPM niche (think, something like a project management tool). They’d already done some SEO. They had an active blog, some published …

How Salesforce Built a $13 Billion Empire from a CRM

The CEO of a tiny startup that no one had heard of paid actors to carry “anti-software” signs. They marched in front of a user conference for Siebel Systems, which sold customer relationship management software. Later that year, Benioff hosted a military-themed party where guests threw “pieces of software” into trash bins. The stunts gained …

The Sisyphean tasks of Pinduoduo’s gamification – Part 4: ‘Duo Duo Crush’ and conclusion

Sisyphus, a king In Greek mythology, was punished for cheating death. In the underworld he had to roll a large boulder up a hill. Every time he almost reached the top the boulder would roll down again. Sisyphus was cursed to repeat the same task every day. That’s what it felt like when I spend …

16 Steps Outreach.io Took To Build a $1.1 Billion SaaS Company

He’s bored trying to “shill” the latest Windows phone to South America. He wants to build something that he loves. So what does he do? He quits Microsoft, dives into the Seattle underworld of startup hopefuls… and bumps into a gentleman by the name of Andrew Kinzer.  They start a business called… Outreach? Nope – …

How ActiveCampaign (SaaS Startup) Built a Conversion Funnel & Grew To 50,000 Customers

This article is for marketers and founders at SaaS startups and software firms — or anyone who works with similar companies. Sound good? Let’s jump in! Quick note before I start… I have never worked with ActiveCampaign or founder and CEO Jason VandeBoom. Everything I describe in this article is based on my own experience …

FROM BREAKTHROUGH IDEA TO BILLION-DOLLAR EMPIRE: 4 SECRETS BEHIND SQUARESPACE’S EXTRAORDINARY GROWTH

Thirteen years ago, when college student Anthony Casalena founded Squarespace in his dorm room, there was no way he could have predicted the extraordinary growth his business would achieve. Because the reality was, at the time, Casalena wasn’t focused on building a business. He was focused on building tools that could help solve his own …

How to Grow a Startup from $0 to $5 million – Buffers’ Digital Marketing Strategy Exposed

m sure most of you are familiar with Buffer, the tweet scheduling app that evolved into a social media scheduling app. Now the tool is viewed as a necessity, not only for startups, but for every business which aspires to do great content marketing and build a tribe for itself. With a yearly income of …

How ClickFunnels Built a $100m Revenue Empire, $1 Billion+ Exit Feb 1st?

“That’s strange” thought Russell Brunson, as he had only just connected the phone line to allow his new bride to make a phone call from the home phone that he had just connected to the internet. “Is this Russell Brunson,” asked an angry voice. “Errrr yes”, said Brunson as his wife looked on frustrated. It …

How Did BuzzSumo Achieve $2.5m Annual Revenue In The First Year?

I first met James & Henley in December 2013, just as the snowflakes started to fall in New York. We agreed to turn the early version of BuzzSumo, which they were developing in their spare time, into a business. We formed the company in March 2014, and during the year we all left our previous jobs to …