Mok.one allows users to send over 10 billion messages per day, or over 2.5 million notifications per minute! Along with dominating the market in terms of message volume and delivery efficiency, we also offer a comprehensive set of technologies that can be used to boost engagement and improve omnichannel customer experiences. We were interested in finding out just how much such features contributed to our users’ competitive advantage.
Our business intelligence team examined data from more than 89,767,000,000 push notifications and in-app messages received over the course of a 30-day period to learn how Mok.one powerful features can lead to a noticeable rise in user engagement.
- User segmentation increases CTR by 21%
To send targeted and timely communications at scale, you may use our Segments tool to create audience groups based on specific criteria like engagement behaviour, demographics, geolocation data, and more. According to our investigation, messages delivered without using segmentation criteria had a click-through rate that was 21% lower than that of push alerts that were specifically targeted to particular user segments.
2.Using data tags increases CTR by 58%.
Data Tags make it simple for you to keep track of the user milestones and engagement metrics that are important for your app and utilise that data to conduct tailored messaging campaigns. Push alerts from apps that make use of Data Tags have a click-through rate that is 58 percent greater than those from apps that don’t.
3.8% more CTR is achieved using A/B testing.
By experimenting with various message variations on dummy audience groups, our sophisticated A/B testing capability is intended to assist you in optimising campaign performance. The title, subtitle, body copy, photos, icons, badges, emojis, sounds, logos, launch URL, and CTAs are all testable notification components. According to our research, A/B testing typically results in an eight percent increase in click-through rate.
4.Images in notifications increase CTR by 60%
The adage “a picture is worth a thousand words” is accurate. Rich media components like images, emojis, and gifs can improve the appeal of your messaging and give your audience useful context more rapidly than text alone. Our examination of 90 billion push notifications revealed that notifications with photos had a click-through rate that was 60% higher than notifications without images.
5.Push notifications’ CTR is 25–30 times lower than that of in-app messaging
Interstitials, banners, or pop-ups, commonly referred to as in-app messages, are advertisements that show inside an app and can be used for a variety of purposes, including sharing promotions, gathering user feedback, onboarding new users, introducing new features, and much more. In contrast to push notifications, in-app messages don’t require opt-in permission and are accessible to all users of your app. They can also include components like gifs, photos, and buttons and are very customisable to your business. Our analysis shows that in-app messages received click-through rates that were 25 to 30 times greater than those of push alerts.
More Useful Information
You can benefit from customer statistics and insights in a variety of ways. Get a free copy of our 2022 State of Customer Messaging Report to learn more about other important industry trends and insights that will help your business flourish in 2023.