How Atlassian Built a $10 Billion Growth Engine

When Atlassian was founded in 2002, the founders had a choice to make. They could jump through the standard hoops and do the things that most SaaS companies were doing—build out a sales team, knock down investors’ doors, and try to turn an idea into millions of dollars in funding. But, Atlassian didn’t jump through …

The Sisyphean tasks of Pinduoduo’s gamification – Part 3: Duo Duo Orchard and Duo Duo Ranch

Sisyphus, a king In Greek mythology, was punished for cheating death. In the underworld he had to roll a large boulder up a hill. Every time he almost reached the top the boulder would roll down again. Sisyphus was cursed to repeat the same task every day. That’s what it felt like when I spend …

The Sisyphean tasks of Pinduoduo’s gamification – Part 2: Collecting beans and earning a fortune

Sisyphus, a king In Greek mythology, was punished for cheating death. In the underworld he had to roll a large boulder up a hill. Every time he almost reached the top of the hill the boulder would roll down again. Sisyphus was cursed to repeat the same task every day. That’s what it felt like …

THESE ARE THE 4 SECRETS TO REPLICATING STRIPE’S BILLION DOLLAR GROWTH

Pop quiz: What do Amazon, Uber, Lyft, Shopify, Peloton, Warby Parker, Squarespace, and Postmates all have in common? Answer: They all use Stripe to process payments. In fact, there’s a good chance you’ve already made a purchase via Stripe, even if you didn’t know it. (That’s actually part of the appeal.) Stripe’s origin story seems to follow …

Xero’s Growth Strategy – How they acquired 350k users in the last 12 months

Xero is one of the darlings of the startup world. Partly because its platform has helped so many new businesses launch and succeed, but also because they’ve been there and done it themselves. Like many great businesses, Xero was founded when founder Rod Drury was having issues with his existing solution. Back in 2006, he …

Drift’s Blog Helped Them Build a Multi-Million Dollar Brand

When David Cancel founded Drift, he intentionally went after a competitive industry: website chat. Dave has an unorthodox view on starting companies: He prefers to go into industries that have plenty of competition because that means there actually is a market there. The company was able to differentiate itself by focusing on brand before everything …

How Slack Generates 100,000,000 Website Visitors Per Month

They have 3+ million paid users. Their trial to paid conversion rate is sitting at 30%.  There’s just no better way to put this: Slack is absolutely kickin’ ass in the SaaS world.  But they don’t need me to tell the world how well they’re doing. Just look at their stats:  They are the fastest …

How Pinterest Became an $11 Billion Company by Organizing the World’s Hobbies

Many startups seem to think that the only way to succeed is to entice early adopters in the tech industry into using their product. There’s no denying that a viral product launch in Silicon Valley can have a seismic impact on a company’s growth trajectory. However, far too many companies focus on attracting tech-savvy early …