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How to Create Hyper-Personalized Lead Scores

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Introduction: In the competitive world of marketing, effectively prioritizing leads is crucial for maximizing conversion rates and driving business growth. Hyper-personalized lead scoring is a powerful technique that enables your marketing team to identify and prioritize high-value leads based on their unique characteristics and behaviors. In this blog, we’ll provide your marketing team with crisp …

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Building a Martech Stack: The Why and How

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Introduction: In today’s digital landscape, marketers rely heavily on technology to streamline their processes, analyze data, and drive impactful marketing campaigns. Building a Martech (Marketing Technology) stack is essential for maximizing efficiency and achieving marketing goals. In this blog, we’ll provide your marketing team with crisp and clear insights into why you need a Martech …

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How Your ESP Affects Your Deliverability: The Real Story

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Introduction: When it comes to email marketing, your Email Service Provider (ESP) plays a crucial role in ensuring your messages reach your recipients’ inboxes. But have you ever wondered how your ESP affects your email deliverability? In this blog post, we’ll provide your marketing team with a crisp and clear understanding of how your ESP …

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ActiveCampaign vs. Mailchimp: Key Feature and Pricing Comparison

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Introduction: When it comes to choosing the right email marketing platform for your marketing team, two popular options that often come up are ActiveCampaign and Mailchimp. In this blog post, we will compare the key features and pricing of these platforms to help you make an informed decision. Let’s dive in! Key Features:Email Automation: Both …

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What is in-app messaging?

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Introduction: In today’s digital landscape, user engagement and experience are key factors in the success of any mobile app. One effective way to enhance these aspects is through in-app messaging. In this blog post, we will explore what in-app messaging is and how it can benefit your marketing team by providing crisp, clear, and easily …

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How to Build an Abandoned Cart Campaign in 5 Steps

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Introduction: Abandoned carts are a common challenge for e-commerce businesses. However, with a well-structured abandoned cart campaign, you can effectively recover lost sales and boost your revenue. In this blog post, we will outline five crisp and clear steps that marketing teams can follow to build an effective abandoned cart campaign. Step 1: Identify Abandonment …

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Beyond customer data: harness your business data with Custom Objects

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Introduction:In today’s data-driven world, businesses are constantly seeking ways to gain deeper insights into their customers and make more informed decisions. While customer data is valuable, it only scratches the surface of what your business can achieve. To truly harness the power of your data, you need to explore beyond customer data and leverage custom …

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Create SDKs and documentation that tell their own story

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Introduction: In the fast-paced world of technology, creating software development kits (SDKs) and clear documentation is essential for businesses to succeed. These tools serve as a bridge between developers and your product, enabling seamless integration and enhancing user experience. To make an impact on your marketing efforts, it’s crucial to create SDKs and documentation that …

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