Lo spettatore da tempo non dorme più sonni tranquilli sul divano. La figura del couch potato è oramai un lontano ricordo, e negli anni al pubblico televisivo è stato chiesto di partecipare attivamente alle trasmissioni in modi diversi: attraverso il televoto, le telefonate e i giochi in studio, i sondaggi via sms, i forum dei fan, l’invio …
Patrick Salyer, CEO of gamification platform Gigya, believes there are two keys to success with gamification. “One is making sure that all gamified elements are inherently social,” he says. “That is, don’t restrict engagement to the internal site community. Award points for activities that reach users’ social [networks] to bring in referral traffic.” The other …
Continue reading “Gamification case study #33- How Three Businesses Scored Big with Gamification”
While elements of gamification — leaderboards, badges and levels — have appeared in a business context for years, recent technologies are driving increased interest and greater potential in this field. Real-time data analytics, mobility, cloud services, and social media platforms can accelerate and improve the outcomes of gamification, while a broader understanding of behavioral science …
Discover how a B2B marketer in the traditional finance sector executed a gamification strategy to launch a new website. The entire campaign involved multiple marketing channels, but the heart of the effort was a B2B game that outperformed the goal and led to a 108.5% increase in visits to the new site, achieving a 9.38% …
The proliferation has been amazing: The 1-millionth app went live as 2011 came to a close, and the pace has continued through 2012. The trend, Mobilewalla told the New York Times, has been 15,000 mobile app releases per week. Everyone wants to get a piece of this pie. And why not? How can you argue with …
Continue reading “Gamification case study #16- Getting Apps Right: How Domino’s Is Beating the Odds”
When ePrize began using Salesforce.com, the most significant change we asked of our sales team was to start logging call reports by using Event records. Writing brief call reports had never been asked of the sales team before, but the leadership team felt was important to manage the business and help salespeople better track client …
“We wanted to turn what was a cold transaction into a really welcoming moment,” said Jay Schneider, who runs the Miami company’s digital operations. The goal is to get passengers “from car to bar in 10 minutes.” Royal Caribbean Cruises is hardly alone. Facial recognition technology is used to spot friends on Facebook and unlock your iPhone. …
Recent research had shown the power of social connectedness in improving health outcomes, and mobile health apps were suddenly catching on among consumers. “So it made sense to take the technology that people were already using and comfortable with and migrate that to a health platform that included social media and social gaming,” Williams explained. …
The startup recently raised a $1.5 million round of funding led by Google Ventures and Atlas Venture, and it is beta testing its software, Muse, in a 17-unit chain of restaurants called Not Your Average Joe’s. Muse uses data from customer payments, including sales and tips, to track each employee’s performance. Employees who perform the …
Continue reading “Gamification case study #6-Can Gamifying a Restaurant Get You Better Service?”
Many IT Systems for business tasks and work are now using ‘social’ elements that were similarly regarded as trivial just a few years ago, so why shouldn’t the same be the case with gami cation Gami cation is not new – a very simple example of this already in place would be for sales and commission – …
Continue reading “Gamification case study #4-Gamifying the Service Desk Real value beyond the hype”
