Leading e-commerce marketers use data to tailor the consumer experience and design pertinent multichannel sales journeys. The ability to create highly-personalized user experiences requires access to the correct data insight, which can help you stand out from the competition by differentiating your brand communication from that of the competitors. With the aid of connected data, our most recent integration with Blueshift enables you to offer a customised, multichannel customer experience at scale.
What do you mean by connected data?
Customer data can frequently become compartmentalised across several platforms, databases, and organisations. It is very challenging to use data to generate insights, guide marketing strategy, and inform user communication when it isn’t managed and updated on a single platform. It is simpler to view the “big picture” when it comes to user preferences and engagement behaviour when many data sources are combined into a single, robust platform. This also enables businesses to leverage AI to further tailor consumer experiences.
Why are connected data campaigns crucial for e-commerce?
Connected data systems let online retailers better understand their customers’ demographics and potential motivations for making purchases. Sales can rise by 20% as a result of personalising brand interactions. In addition, 77 percent of consumers have paid more, chosen, or advocated a brand that offers a personalised experience. Reaching the appropriate customers and providing predictive recommendations of pertinent offers, information, and items can significantly affect the effectiveness of a campaign from an e-commerce standpoint.
Marketers used an average of 10 data sources in 2017. More than half of consumers predict that brands will anticipate their requirements and provide pertinent suggestions before they even get in touch with them in 2021. Marketers must leverage automated tools and integrations to better manage the volume of data coming from various sources, and to use this data to make product suggestions that are highly relevant to specific consumer profiles.
Regarding Blueshift
By fusing the size and flexibility of a customer data platform (CDP) with the quickness and efficiency of multichannel campaigns, Blueshift focuses on offering marketers an all-in-one data solution to give a better multichannel experience.
As a result, marketers can use past data to give product suggestions through automated, trigger-based marketing campaigns, supporting dynamic consumer experiences.
SmartHub CDPs (Customer Data Platform), a connected data platform from Blueshift, enables businesses to more effectively combine and utilise data for marketing and communication.
Concerning the Integration of Mok.one with Blueshift
Your customer relationship management (CRM) system and your communication channels ought to be as interconnected as feasible. By utilising our integration with Blueshift, you will be able to provide a customised experience by:
based on consumer preferences, developing fresh audience groups and triggered (automatic) advertising.
delivering users web push alerts on an as-needed basis whenever an action or occurrence takes place
Sending user feedback and analytics back to Blueshift’s SmartHub will help to guarantee that the data records are correct and current and can be used to inspire further involvement.
Within Blueshift, segment-triggered campaigns can be used to develop a web push campaign. For instance, you could use a “Mok.one Winback” web push series as a trigger, then start a web push prompt on your website to target clients who have recently made a purchase.
Start using Mok.one
Mok.one is made to assist you in managing alerts and user communication across all channels, including email, in-app chat, bulk SMS, and push notifications for mobile devices and the web. Our platform is simple to set up, and without having to do any technical work, it’s simple to modify and automate your message strategy. If you don’t already have one, you can sign up for Mok.one for no cost and start notifying your users of updates right away. Don’t believe us? Sign up and find out for yourself!