Trying to determine the key variables that affect the development of your gaming app? Unomok will take care of you! Get the answers to your frequently asked questions in this blog post based on our recent gaming app data study. Leave the speculation behind and find out for sure which measures you should pay attention to to improve your marketing effectiveness.
Performance metrics for messaging in games
Opt-in rate for push notifications
One of the telltale signs of app messaging activity. displays the percentage of active app users who have enabled push notifications. According to Unomok, the answer is 100% * (number of push-alerts-capable devices) / (number of registered devices).
CTR for push notifications
Click-through rates of non-transactional push notifications sent throughout the studied time were examined in the current study. The average CTRs for each game app were determined by arithmetically averaging the CTRs for all of the pushes for that app. Respectively, median CTRs for a gaming app indicate the median values of pushes’ CTRs.
Usage CTR
This metric was established by Unomok Team to show what percentage of all mobile game players have interacted with app messaging in any way. calculated as 100% * (number of users that opened at least one push notification issued by the app) (number of users that were sent a push at least once). counted for transactional pushes as well as other push types.
Engagement metrics for games
DAU (daily active users) (daily active users)
the main gauge of app user interest. Calculated in the current study as the proportion of unique users who opened the gaming app within the previous day.
Monthly Active Users (MAU) is yet another crucial sign of app user engagement. figured out as the proportion of distinct users who opened the gaming app inside the previous month.
metrics for game app retention
Some of the most crucial KPIs for mobile game marketers pursuing their app growth include retention rate (D1, D7, and D30). shows the percentage of users who continue using the app after it has been installed on a specific day. The percentage of users who didn’t remove the game app on D1, D7, and D30, respectively, was estimated in this data research.
Churn Rate (D1, D7, and D30)
represents the proportion of users who abandoned a game app after a certain amount of time. In our research, it was determined as the proportion of users who, on D1, D7, and D30, respectively, deleted the gaming app.
Growth indicator for games
The combined success of user acquisition and retention activities is demonstrated by the app growth rate (or lack thereof). figured out as the ratio of app instals to the total number of devices at the start of the month under study.
Utilize the insight:
On Day 1, go beyond merely requesting consent from a user to send them push notifications. Engage and inform your newcomers on an onboarding tour.
Make the most of in-app messaging’s power:
Include discrete tooltips that describe your gameplay.
More examples can be found in Unomok’s collection of excellent in-app messages. It offers a section only for gaming apps!
Do high opt-in rates imply good D30 retention, though?
No, but we advise doing more research.
Our analysis didn’t show any correlation between opt-in rates for game apps and D30 Retention. The graph resembles the D1 Retention graph we showed above: At any opt-in rate, D30 Retention Rates remain within a range of values.
Utilize the knowledge:
Try to maintain the attention of the vast majority of your game app users in the stuff you deliver to them via push notifications:
Issue time-sensitive promotions
? In the copy and CTAs of your push notifications, be amusing or even taunting.
? Promote something NEW to pique players’ interest, such as new in-game items, challenges, or levels.
Do high churn rates prevent the growth of gaming apps?
Yes, we have discovered that high churn on Days 1, 7, and even 30 is most likely in the following two scenarios:
when the app growth rate is much higher than the median; when it is lower than the median.
Utilize the knowledge:
Game apps could experience rapid growth at the risk of attracting irrelevant users. If your app turnover rates lead you to believe this is the case, you may want to reassess both your acquisition and retention methods.
Even and especially if your game has a large audience, slowly-growing apps might serve as motivation for your anti-churn efforts. Numerous instances of mobile games with modest growth rates and low churn rates have been seen.
Do gaming apps with high Stickiness Rates expand more quickly?
No, you don’t need to aim for a higher Stickiness Rate to guarantee a reliable growth rate for your gaming app.
The apps with the highest growth rate (between 16% and 32%) had the median stickiness. However, in some circumstances, a high growth rate may also be accompanied by an even lower sticking rate.
Implement the realisation:
A high Sickiness Rate is not necessary for success. However, you might need to pay attention to keeping a healthy amount. This will provide another support limb to the expansion of your game programme.
How then do you expand a gaming app?
The simple response is: by adhering to a three-pillar strategy that is detailed in our 58-page ebook. Take your spot among the top game applications that have emerged as leaders and are still expanding by downloading it right away.