Yodel Mobile, a renowned and industry-leading global app marketing firm, is the source of this article. Yodel Mobile’s award-winning growth marketing methods have helped hundreds of app companies, both start-ups and scale-ups, achieve long-term financial success.
There are already more than 2.9 million apps accessible on Google Play Store and 4.75 million on the Apple Play Store, making the rivalry in the app business more tough than ever. This indicates that constant innovation and novel approaches are necessary to remain relevant in this fast-paced world. Creating a thorough app growth strategy is vital to bringing in new users and keeping existing ones (AGS). You can grow your app, track its performance, and evaluate its success with the aid of an AGS. In our opinion at Yodel Mobile, there are four fundamental components to app growth that will help you build a successful plan for your mobile app and meet all of your end-to-end marketing needs.
strategic outlook
acquiring strategy
Priority given to retention
ongoing study of the data
We go into greater depth about each element in this post
- A strategic outlook
Your app marketing strategy will be essential in developing a successful plan for app growth, whether you’re launching or scaling your app. Let’s examine some of the crucial components of your app growth strategy that require more attention:
Establish your critical performance indicators (KPIs)
Identifying the KPIs that will be used to gauge the performance of your initiatives is the first step in developing a successful app marketing strategy. You can have a better grasp of the advantages and disadvantages of your app’s present position by tracking its performance. This is crucial for figuring out the best ways to expand your app’s user base and for determining whether your new marketing initiatives are effective. Keep in mind that it’s crucial to pick KPIs that are applicable to your app and simple to track.
Recognize your audience
Researching your target market is the first step in developing an effective app marketing plan. You can improve your content and make an appealing app by having a deeper understanding of your users and their demands. You may gain a comprehensive understanding of your target market and what they value in your product by identifying your user categories, conducting surveys, and digging deeper into your app analytics. As a result, you’ll be able to develop messages and content that connect with your people and design an app that fulfils their demands. You can find areas for development and produce a more value app by understanding the problems, motives, and aspirations of your consumers and watching how they interact with your product.
Analyze your competitors
A thorough competition study will enable you to comprehend the advantages and disadvantages of your rivals and how these affect the market position of your app. You’ll be able to develop a workable plan that can accelerate the growth of your app and establish a sustainable model for long-term success by learning more about your competitors.
Use the appropriate tools.
Implementing the appropriate mobile tech stack is crucial, not just important. You need mobile tools that are appropriate for your app and requirements in order to be able to make data-driven decisions, comprehend your users, and obtain a thorough understanding of your product performance. We advocate the following three primary tool categories:
2. Plan for acquisition
Adding high-quality users to your app is crucial, and your strategy should integrate both sponsored and organic acquisition across all key channels. Let’s go into greater detail about both.
Google Play Optimization (ASO)
App Store Optimization, in essence, is a constant process that increases your app’s discoverability and increases the conversion of impressions into instals.
Your app will rank higher in the search results if you use a clever ASO strategy that includes metadata optimization, keyword banks, and powerful conversion-boosting screenshots. This will improve your app’s discoverability, increase traffic to your app store listing, and boost the number of downloads.
Payment for User Acquisition
You must take sponsored UA into account as part of your app marketing plan if you want to make sure that the proper audience sees and interacts with your app. These campaigns can be used to retarget existing users who have already downloaded your app but haven’t taken the required action, like making a purchase or registering, in addition to driving traffic to your app store listing.
Paid user acquisition programmes may seem straightforward to execute but in reality, they involve a lot of brainstorming and testing to assure the maximum ROAS (Return On Ad Spend) and the best use of your marketing budget.
Keep in mind that any successful app marketing plan will include paid UA and ASO to support ongoing, sustained mobile app growth.
- Prioritizing retention
Retention and engagement are essential for meaningful app success. Did you know that up to 75% of users of mobile apps will delete them within 30 days of downloading them? There are a few retention methods to think about in order to make sure that your app is directing your users to your goal conversion metric:
UX Optimization Bad UX confuses, irritates, or even infuriates users, but more importantly, it causes app uninstalls. Utilize analytics to pinpoint the wants, problems, and motivations of your customers, then incorporate what you’ve learned into your product roadmap to ensure your app’s UX is flawless.
You may improve retention and client lifetime value by designing an app with your users in mind (CLV).
Conversion rate optimization (CRO) for products entails customising your app’s functionality based on user behaviour information to nudge users toward the desired action (download, subscribe, make a purchase, etc.).
There are numerous strategies to raise CRO. Among them include defining the conversion funnels you’re attempting to enhance, putting testing framework into place, or creating an experiment roadmap to keep track of outcomes and generate activities based on them.
Adhering to strong CRO standards can streamline your in-app funnel and enhance client experience when combined with other initiatives.
mCRM Mobile CRM encompasses all user interaction and communication operations using a variety of messaging channels (in-app messages, push notifications, emails, SMS, and WhatsApp). They should ideally all collaborate to implement the omnichannel strategy, as Unomok does.
With MCRM, you can engage users more effectively, lower mobile app attrition, and boost conversion rates at every stage of the funnel. The beautiful news is that you can test in-app message screens as part of your CRO efforts with a top-tier marketing automation solution without changing the code of your app.
- ongoing research into data
No choice should be taken (and we mean that!) without first reviewing the app performance data. Data should be at the centre of any decision pertaining to your app, whether it is an audit of your mobile tool, a study of your competitors, or simply delving deeper into your app analytics to prioritise your app growth indicators.
To ensure the success of your mobile business, you must collect all relevant data and, more importantly, comprehend it so that you can address any problems your app may be having. Turning to professionals for assistance can aid you in your efforts to advertise your app because sorting through an unending sea of data can be time-consuming and challenging.