What is the greatest strategy to boost the income from your game apps? To begin answering the issue, you need decide which monetization model technique is best for you. This blog post will assist you in making this decision. The bottom line can be improved in either paradigm, and we’ll illustrate how, with effective and compelling mobile messaging.
How Can You Boost Your Mobile Game Revenue the Best?
Let’s first take a step back and recall the standard methods for monetizing mobile games:
Model based on subscriptions
selling bonuses and stuff in-game
In-game advertising is used to monetize
According to studies, the subscription-based model is the most lucrative for non-gaming applications, yet 73% of the average revenue from games apps comes from in-app sales.
However, in light of the most recent privacy limitations, publishers’ revenue models for their gaming apps may drastically change:
Since Apple’s App Tracking Transparency update in June 2021, in-app purchase income for mobile games has decreased by 35% globally, according to a report from AppsFlyer earlier this year.
At the same time, in-app advertising (IAA) revenue in the US market is reported to have increased by 55%.
Putting all your eggs in one basket doesn’t seem to be a better strategy, especially if it means relying solely on in-app sales for income. Contrarily, betting on both in-game sales and ad monetization appears to be a wiser course of action for increasing your game app’s revenue. Continue reading to see how to mix the two business models, since carefully placed adverts may (surprise!) increase your in-app purchases.
Build the best mobile game monetization strategy for your app.
First advice: adapt your tactics to the type of the game. Internal KPIs like Average Session Time, Daily Active Users, and Retention are positively impacted by the addition of a monetization tool that is pertinent to the app context.
You can apply the following principles and mechanics:
Include advertisements in the game, even the meta layer!
IAA (in-app adverts) and IAP should be combined (in-app purchases)
You can use a hybrid monetization plan if you don’t want to settle with just one.
Consider adding two or more in-app payment options that reward customers and give them a sense of accomplishment.
Always aim to have two to three separate in-game currency types, such as soft, hot, and premium currencies; provide your users plenty of soft coins in exchange for their loyalty while keeping premium coins elusive. Create a market for premium currency by allowing users to purchase anything in the app with it, which will incentivize gamers to do so.
Boost Game App Traffic and Earn Money With It
It’s no secret that the most profitable mobile games follow this tried-and-true marketing strategy: engage, retain, earn.
You may enhance app revenue by maintaining player activity and engagement since frequent app users see more banner ads. Improve the quality of your incoming visitors and monetise your gaming app with advertisements like Bladestorm, one of our top clients, who had a 4.58% increase in revenue after just eight months of working with Unomok.
Hot-Hour Deals to Keep Users
Set a specific timeframe during which your players can earn more coins, experience points, or other incentives, and have scheduled notifications automatically remind them of that in advance.
Offers That Are More Relevant to User Behavior
Choose the perfect time to display your special offers to different player groups by tailoring your communications to them:
After a user has played a free practise round, suggest that they try out a month of free VIP gaming.
If your paying customers’ subscriptions are set to expire, get in touch with them.
Target individuals who have previously bought some in-game items
Reactivate Dormant Players and Boost Your Profits at the Same Time
Make the process of bringing back inactive users to your app even more lucrative:
Identify users based on the games they’ve played and cross-promote other games the user might enjoy.
If you create and market a variety of games, as our client Beach Bum does, you can divert players who have lost interest in one game to another app, extending their LTV. Another approach is to encourage your inactive gamers to play your partners’ games.
You can give a user a boost to assist them finish the level if they watch a sponsored video you send them.
A player is trapped in a level of the game? Send sponsored videos to users and give them in-game money or helpful stuff as a reward for watching them. Another choice is to work with a streamer that creates playthroughs and tutorials for your game and have them distribute their videos to gamers who are having trouble progressing.
Direct customers to advertisements to boost click-through rates
Make carefully integrated adverts a part of your re-engagement strategy to increase in-game purchases or earn more money through monetization.
To re-engage players and encourage them to become paying customers, provide them free in-game materials.
Sending time-limited offers with freebies and in-game currency will whet gamers’ appetites and encourage buying.
You can build your own unique multichannel event-triggered processes using Unomok Customer Journey Builder.