Deep linking is an essential part of any mobile app marketing strategy. It allows users to be directed to a specific page within an app, rather than just the home page. This can be used to drive user engagement and increase conversions. Branch.io is a powerful deep linking platform that makes it easy to create and manage deep links for your mobile app. In this blog, we’ll discuss how to do deep linking with Branch.io.
First, you’ll need to create a Branch account and install the SDK into your app. Once you’ve done this, you can start creating deep links with Branch’s intuitive dashboard. You can customize the link parameters such as the URL, title, description, and image associated with the link. You can also add custom data such as user IDs or product IDs that will be passed along when someone clicks on the link.
Once you’ve created your deep link, you can start promoting it through various channels such as email campaigns or social media posts. When someone clicks on the link, they will be directed to the specific page within your app that you specified in the link parameters. If they don’t have your app installed yet, they will be taken to the appropriate app store page where they can download it before being redirected back to your app once it has been installed.
Branch also provides powerful analytics tools so you can track how many people are clicking on your links and what actions they are taking once they get into your app. This allows you to optimize your campaigns and ensure that you are getting maximum value from them.
Deep linking with Branch is an effective way to drive user engagement and increase conversions for your mobile app. With its intuitive dashboard and powerful analytics tools, it makes it easy to create and manage deep links for any type of campaign or promotion that you want to run for your mobile app.