The popularity of food delivery apps has increased in recent years as a result of improvements in restaurant technology and significant events like the COVID-19 pandemic. During the epidemic, 51% of American customers felt safe ordering for pickup and 41% for delivery.
The simplest method to provide such ease to clients is by having a restaurant app. Here’s how to sell a meal delivery app if you’re thinking of developing a restaurant app that would let customers make orders directly from their cellphones.
Marketing Strategy for Food Delivery Apps
- Perform research.
You must understand more about your target market’s behaviour, preferences, and demands if you want to know how to sell your delivery software. This will assist you in creating a distinctive selling proposition that will foster loyalty and attract clients.
You must also research the opposition at the same time. How many of your rivals have an app for restaurants? Being one of the few gives you an advantage over competitors. Install those apps if the majority of them do, then study them to learn what they’re doing correctly while avoiding any potential mistakes.
You’ll be able to choose the ideal marketing channels for promoting your app with the aid of all this research. Additionally, it will help you to formulate promotional messaging that would draw in your target market. You might want to advertise free and quick delivery or urge consumers to download the app so they can receive unique in-app communications with deals and discounts.
- Publicize the application on your website
The first step in increasing your internet presence is creating a website for your business. Your primary marketing tool and delivery service plan will be your website. Make sure users who visit your webpage are aware that they can download your app. Put download buttons here for their ease.
Create a unique landing page to promote the app and its primary advantages, such as ease, tailored recommendations, and a quicker purchase procedure. The more advantages you offer, the more people will download your app.
Update your website’s blog, if one exists, with a brief post that provides information on the app’s availability. Include the app’s advantages and step-by-step directions for downloading it. Consider writing a brief marketing pitch to put at the end of each blog article encouraging users to download your app for a simple ordering experience.
- Improve your application store listing
The process of optimising your website to appear highly in search results for pertinent keywords is known as search engine optimization, or SEO. Your listings function identically in the App Store and Play Store. In order to draw in clients and appear in search results, they must be optimised.
What you can do to improve your listing is as follows:
In the app description, include pertinent keywords like your cuisine, location, and phrases like “meal ordering” and “food delivery.”
Include the key features users can anticipate as well as the advantages of installing the app in the description.
To show clients how simple it is, including screenshots taken from within the app and screen recordings of actions like making an order.
- Provide a sneak peek to email subscribers.
Offering them unique early-bird access to your restaurant app is the best approach to thank your loyal email list of consumers for their support. Send a sneak peek email with app pictures and instructions on how to place an order to build anticipation.
The app should then be made available to your mailing list before being made public. This will reward devoted users and provide you the ability to gather feedback that will help you develop the app.
- Discuss the application on social media.
No marketing strategy for a meal delivery service would be complete without a section on social media. Posting about the app will increase downloads and reach a wider audience. Include a platform-specific discount code in the postings that users may use when placing their first order on the app.
- Establish an in-app loyalty scheme
By implementing a loyalty programme, one of the best benefits of having your own restaurant app is being able to advance online ordering. Say goodbye to physical loyalty cards and allow users to scan their virtual cards from within the app to earn points and gain extra perks.
They will download the app due to how convenient it is to place orders, keep track of loyalty points, and redeem prizes. Customers will quickly become regulars if everything is conveniently located and available on their devices.
- Send alerts about special deals and promotions
Giving your customers options like paying less for a complete meal, getting free delivery, or receiving regular discounts on particular items is another method to make sure that your restaurant app becomes important to them. Even if you have discounts and other special incentives for customers who place orders through your website, consider adding more for those who utilise your app.
People must have a compelling motive to download the app and believe they are receiving something special in return. The simplest approach to assure app downloads and customer retention is through exclusive app promos. Send them enticing promotions by using push notification marketing.
- Take into account paid advertisements
You can try paid advertising if your budget permits it and you want even more people to learn about your new restaurant app. Start modest when experimenting with several platforms to avoid blowing through your entire advertising budget before determining which one converts the most.
Every platform offers advantages, from Google ads that appear on pertinent searches to Facebook or Instagram advertisements where you may target a bigger audience beyond your following. If you want to experiment with other forms of promotional content, you may also try YouTube advertising.
Last Words
By making ordering easier for your hungry consumers, a restaurant app will make your company stand out from the competition and help you gain loyalty. To get people talking about your new restaurant app, use the aforementioned advice as a guide for your marketing strategy for food delivery apps.