What is customer engagement and how to improve it using Push Notifications

Customer engagement is the emotional connection between a customer and a business. It’s the degree to which a customer feels invested in your brand and wants to interact with it. Engaged customers are more loyal, spend more money, and are more likely to recommend your business to others. So, how can you improve customer engagement …

What are best practices to improve Daily Active Users in Fintech

IntroductionIn the highly competitive world of Fintech, increasing the number of daily active users (DAUs) is crucial for business growth and success. To achieve this goal, Fintech companies need to implement best practices that engage and retain customers. In this blog post, we will discuss some of the most effective strategies that can help improve …

How to Implement Complex Push Notification System like Linkedin

As a marketing team, we understand the importance of push notifications in keeping our users engaged with our platform. LinkedIn has a complex push notification system that we can learn from and implement in our own platform. Here’s how we can do it: SegmentationLinkedIn segments its users based on their behavior and interests. This allows …

Strategies to implement notifications in a Gaming

Dear Senior Management, Notifications are an integral part of gaming, providing players with updates and alerts about their progress, in-game events, and new features. Effective notifications can keep players engaged and increase retention rates. Therefore, it is important to implement notification strategies that are engaging, relevant, and non-intrusive.Here are some strategies to implement notifications in …