How Zendesk Became The Industry Leader And Hit $1030 Million Revenue In 2020

In just 13 years, Zendesk went from a scrappy Danish startup to the industry leader in Customer Service Software. Today they have: 3500+ global employees 150,000+ paying customers $1030 million in annual recurring revenue (ARR) With such competent leadership, it’s no wonder that Zendesk has, in the last 5 years, increased its enterprise value more …

Duo Duo Orchard brings fun to mobile shopping

Mingli Yan from Shandong Province had been watering a virtual mango tree on the Pinduoduo App for over six weeks. Finally, she received a notification that her virtual mangos had matured and in three days, Yan received a free box of six mangos from Sichuan Province. These were from the 9,000-kilogram order of mangos Pinduoduo …

Marketing to Millennials – Lemonade’s Growth Strategy

Heartless. Bureaucratic. Faceless. These are the images of a modern insurance company. Giant bland offices with row after row of workers putting customers on hold, filing complicated forms, and finding any reason not to approve a claim. It’s unappealing to most people, let alone a younger generation. Lemonade Insurance is trying to change all that. …

Dropbox grew 3900% with a simple referral program. Here’s how!

Almost a decade later, it’s still used in numerous case studies showcasing how referral programs can contribute to a company’s growth engine- or even be the engine itself. Let’s have a quick dive into Dropbox’s metric history: September 2008: 100K registered users December 2009: 4M registered users September 2017: 33.9M registered users, 10B evaluation + …

The 7 Growth Hacks That Led Groupon to a $12.7 Billion IPO

As one of the fastest growing companies around, Groupon employed many growth hacks that helped lead to massive growth. In this article we’ll examine some of them and how you can apply them to your own online business. As you’ll see later in this post, Groupon is based of turning subscribers into marketers by giving …

Case Study: Social Media Contest – 44,853 emails, 14,206 followers, 13,105 shares & 3,973 trial accounts

The goal was to build the email list and use a social media contest to boost account following, increase social engagement, and lower CPMs on ads! The photography niche is a tough one. Popularity, authority, and quality are all very important if you are planning to capture the attention of shutterbugs. Getting thousands of likes, …

Canva’s Digital Growth Strategy

Few companies have experienced growth at the same scale as Canva. In less than 7 years, they have acquired over 15 MILLION users, 300,000 paying customers, and have been valued at 3.2 billion dollars (USD) after recently closing a $125m (USD) funding round. In the first 2 years alone, they reached 2 million users — averaging 3,600 …