When clients are actively interacting with your company, such as when they have just made a purchase, received an order, or unlocked a new level in a game, in-app messaging is the ideal way to connect with them. However, if your in-app message is created using a generic template that so many other apps utilise, even ardent mobile users might miss it. Instead than just displaying a message on the screen, apps should use engaging in-app formats that draw users’ attention.
Modern in-app messaging formats, such as in-app tales, feedback forms, and discount deals based on scratchcard and wheel of fortune mechanics, can boost your marketing effectiveness and assist you in getting the required outcomes. Now that your mobile app is growing, Unomok offers all of these appealing in-app forms!
Let’s look at the kind of in-app message templates that are now available in Unomok.
Online Stories
This well-known and comprehensive kind of communication enables you to use text and graphic content on various displays to communicate your brand’s narrative. Additionally, Unomok now has in-app stories available! The format has a strong likelihood of becoming into your go-to tool for promoting new product releases and increasing sales.
In-app stories: Why use them? to more subtly and effectively increase user engagement and conversions into sales.
Which sectors gain the most? Almost every business may benefit from in-app storytelling, including e-commerce, mobile games, banking, and any kind of subscription-based apps.
How should I use the app stories? By featuring new goods and services in a series of stories, you can increase in-app purchases. The best time to make an offer is when a customer is most likely ready to make a purchase, so first excite them with the new products and services.
Customer Survey
Using this tool makes gathering feedback simple. Receive information from one-screen consumer surveys via in-app messaging that will inform and direct your app enhancement process.
Why do in-app user surveys? to retain users inside the app rather of sending them to Google Forms or NPS Surveys, in order to get product feedback using a single-screen survey.
Which sectors gain the most? The two industries that came to mind first when we were creating the in-app feedback survey template were e-commerce and media. Online stores may need to gather feedback after an order is delivered in the former, and surveys may be useful for inquiring about readers’ preferred subject matter in the latter.
How should I use feedback forms? Select a group of users whose opinions will be useful to you, such as those who have just placed a purchase using your e-commerce app. Asking these customers about the ease of the ordering procedure, their satisfaction with the accepted payment options, and any other issues will help you improve your app.
The Fortune Wheel
Sending interactive promo codes, a favourite activity of many online shoppers, is now possible! Set up a range of discounts and encourage your consumers to feel fortunate. With this new feature’s capabilities, you may associate a discount with any of your goods, subscription plans, or services.
Why spin the lucky numbers? It works well to increase brand loyalty, in-app purchases, and engagement.
Which sectors gain the most? If a subscription-based app or website says something like, “Try your luck and get a subscription discount,” stay away.
How do I utilise the roulette table? It functions best when giving out discounts and incentives since you can connect a particular reward to each segment of the wheel, and the consumer will get one as a result.
Scratchcard
This form of in-app message, unlike the wheel of fate, rewards a user with a single, pre-set promo code for a discount while yet keeping it interactive. Users only need to rub the card with their fingers to obtain the discount promotional code.
Uses for scratch cards to achieve practically all of your objectives, including increasing brand loyalty, in-app sales, engagement, and conversions.
Which sectors gain the most? Almost any, ranging from subscription-based apps to (the most obvious) e-commerce. Use the scratchcard feature whenever you want to offer a user a discount; you can now do so in a more eye-catching way.
How are scratch cards used? You can send distinctive, individualised discounts to each of your consumers since a promo code is included as text content to your in-app. You may then keep track of conversions and even identify the precise people that used the code.
Among your rivals, be the first to fully stand out. Take your marketing effectiveness to the next level by converting and engaging your customers with innovative interactive in-app messaging styles.