How B2C Brands Can Utilize AI to Enhance Customer Engagement and Satisfaction

In the ever-evolving landscape of business-to-consumer (B2C) interactions, leveraging Artificial Intelligence (AI) has become a pivotal strategy for enhancing customer engagement and satisfaction. Let’s explore the ways in which AI can be a game-changer for your B2C brand, demystifying the complexities for your marketing team. **1. Personalized Customer Experiences: AI-driven algorithms analyze customer data to …