Gamification case study #31- Experiments by Engage Research and GMI show how gamification can help researchers improve feedback from online surveys. Engage’s Deborah Sleep reports.
Have you ever missed your train stop because you were absorbed in your crossword or magazine quiz? Whiled away a rainy afternoon with cards or a board game? Played the slot machine on a seaside pier? Or do you own one of the 22 million games consoles in use in the UK? Before we started …