Gamification case study #3-Gamification: is it the new way to market?
Gamification is not something that has just been made up, it is backed up by extensive academic theory. (Bartle, 2003) and his player type model was the forerunner in game theory. His four player types are a basic model in understanding how people act or react in a game based situation. (Marczewski, 2015) expands and …
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