What Is Most Likely to Re-Engage? Retargeting ads, push notifications, and email
Marketers lose up to $4 trillion annually due to cart abandonment rates that range between 50% and 80%, and the problem is getting worse. However, a 10% decrease in cart abandonment would result in a 20% gain in sales. Leaving abandoned carts alone is equivalent to leaving large sums of money on the table. The …
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