Gamification case study #22-In China, Volkswagen Outsources Product Plan to the People
When an automaker decides to crowdsource ideas for its product line, it could do worse than canvassing the biggest crowd in the world. For Volkswagen, the payoff was not about sheet metal; the concepts were not built. Rather, it was in the 119,000 ideas received and 33 million hits garnered to date by the project’s …