Gamification case study #11- Zino Gamification Presentation
“Gamification” describes the broad trend ofusing game play mechanics for non-gameapplications in order to encourage people toadopt applications or engage in desiredbehaviors. The technique can encourage people toperform chores that they ordinarily considerboring, such as completing surveys, employeeperformance, training, remembering to takemedicine, shopping or social change. Consumer Engagement (using gamemechanics to draw consumer eyeballs and sellmore goods and …
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