Ten E-Commerce Marketing Resources to Expand Your Enterprise
Ten E-Commerce Marketing Resources to Expand Your Enterprise

Do you want to expand your online store? If so, you are in the proper location. The tools on this list can be used to sell anything, from hand-painted pottery to skin-care products, and will help you achieve the kind of rapid development you need.

Setting up a website and organising your product line are just the beginning. You must design a customer experience that takes your visitors from being entirely unaware of your brand to being devoted consumers who return time and time again if you want to regularly generate high sales.

Each of the ten e-commerce tools on this list will improve your ability to comprehend and cater to your clients, which will increase your sales.

Let’s begin with our first piece of advice!

(1) OptiMonk
The strongest e-commerce popup tool available online is OptiMonk. Popups that are properly targeted and don’t irritate your visitors are simple to make with OptiMonk. Without even a hint of design expertise, store owners may produce visually appealing, high-converting popups.

Over 400 of its evaluations on the Shopify App Store are 5-star ratings, demonstrating how much users value OptiMonk.

Here are some benefits of using OptiMonk:

At each stage of the e-commerce consumer journey, the tool assists you in addressing the common issues that arise. For instance, you may use a popup to welcome new visitors and increase your email list, or you might entice shoppers to return to their carts by making a timely offer.
300+ templates and a drag-and-drop editor provided by OptiMonk handle the majority of the design work for you. Each template is expertly made and compatible with mobile devices.
With a wide range of targeting and triggering options, you can precisely time the delivery of customised messages to different groups of website visitors. Your sales pitches will therefore be well received.

Pricing: There are five different pricing options available. The $29/month Essential plan, the Forever Free plan (which doesn’t require a credit card), and various plans based on your amount of page views and domains are all available.

  1. Converterial
    Because it does more than just collect data, Conversific is a new sort of e-commerce analytics platform that can help you increase traffic and conversions. It reveals the principal insights concealed in the figures.

Here are some benefits of using Conversific:

You can determine which marketing channels are more effective and lucrative.
The tool aids online retail marketers in identifying which product descriptions require improvement.
It enables you to recognise and keep track of your most devoted consumers.
Conversific offers a Forever Free package for its services. Premium feature-rich subscriptions start at $29 per month.

3. Hotjar
You can determine why you aren’t getting enough web conversions with the aid of Hotjar. The programme gives you access to a variety of qualitative metrics that show how users who shop online move around your website.

Hotjar responds to crucial inquiries like:

Where do they seem to be lost?
Why are they not navigating through?

To use Hotjar, consider the following:

Heat maps of clicks and mouse movements allow you to see how visitors behaved on your site.
Sessions from certain users can be viewed on tape.
Surveys can be used to gather qualitative data.
Hotjar is free to use and comes with 300 recordings and 3 heatmaps. Starting at $39 per month are their premium plans.

(4) Survey Monkey
If you want to maintain your e-commerce store optimised, customer feedback is crucial. You can use Survey Monkey to find out what your clients feel about your company’s name and products. You are free to ask whatever you want on their completely customisable surveys!

Here are some benefits of using Survey Monkey:

They have every survey template you could possibly need to start gathering data that will help your business develop.
To learn what your consumers think of you, you may easily conduct customer satisfaction surveys. It will assist you in exceeding your clients’ expectations and meeting their demands.
You may use the tool to quickly build an on-brand survey that you can distribute via a variety of media to your customers.
Price: You can create an unlimited number of surveys using Survey Monkey’s freemium version, but you can only examine 40 responses each survey. Starting at $37 per month are premium versions.

(5) Mailchimp
The email marketing platforms are inferior to Mailchimp. Along with the option to create your own, the programme offers a variety of pre-made email templates. An e-commerce marketer can schedule an email campaign with ease using its autoresponder feature even if they have no experience with HTML or CSS.

The following are some benefits of using Mailchimp:

The ability to schedule everything in advance makes managing emails and newsletters simple.
Landing pages and targeted advertising campaigns are supported by Mailchimp.
You can learn more about the outcomes of your email campaigns to assist you in optimising them.
Pricing: Mailchimp has a number of paid plans that range in price from $9 to $299 per month. For users with contact lists under 2000 email addresses and monthly email send volumes under 12,000, it’s free.

  1. Zendesk
    Zendesk creates customer service software that you may utilise to assist your online shoppers through several channels.

Here are some benefits of using Zendesk:

The programme centralises your customer data so you can provide more individualised customer assistance.
Based on all the data you’ve acquired, Zendesk enables you to create targeted sales pipelines.
Pricing: There is a free trial available, and plans start at $19 per agent or sales team.

  1. Audio Video
    Did you know that after seeing a testimonial video, 2 out of 3 consumers would prefer to make a purchase? Vocal Video offers everything you want to put together a great video testimonial campaign, including the testimonies themselves as well as editing, publishing, and hosting.

The following are some benefits of using vocal video:

The tool makes it simple to get recommendations from clients, staff members, and industry experts.
Once you have raw video, Vocal Video makes it simple to generate shareable films about your e-commerce brand with music, motion graphics, and your company’s identity.
Pricing: You may make up to 3 HD videos every month with their Starter Package, which costs $99 a month.

  1. AB Tasty
    Building comprehensive experiences that promote growth across all digital platforms is AB Tasty’s top priority. They have separate marketing, product development, and engineering teams that work together to create customised user experiences for each of their clients.

Here are some benefits of using AB Tasty:

Their innovation and inventiveness are supported by strong AI and automation.
Consider the 19%+ conversion rates that AB Tasty achieves.
Pricing details are available by contacting the AB Tasty team.

  1. Google’s mobile-friendliness testĀ 
    Use the free Google Mobile-Friendly Test tool, which is recommended for all e-commerce businesses. It informs you of how user-friendly, or how simple for a visitor to utilise on a mobile device, your website is. Simply enter your website’s URL, and Google Mobile-Friendly Test will show you how your page performs.

Given how significant mobile sales have grown to e-commerce, this is of utmost importance.

The following are some reasons to employ Google Mobile-Friendly Test:

The software offers suggestions for correcting any issues as well as strategies to improve your site’s mobile friendliness.
The application also allows you to evaluate the responsiveness of the websites of your rivals and contrast them with your own.
The cost is nothing.

  1. UnomokĀ 
    An omnichannel, mobile-driven platform for marketing automation growth, Unomok. It’s intended to increase user engagement through push notifications on mobile devices and the web, in-app chat, emails, and other means.

Here are some benefits of using Unomok:

To make their communications more relevant, Unomok gives e-commerce apps the ability to send various messages based on user behaviour, geo-location, and other customised criteria.
Utilizing the platform, you may interact with users on the platforms where they respond the best. With Unomok, you can monitor push notification opens and, for instance, send the ignored message again via email to boost its visibility.
You can launch targeted omnichannel campaigns to reinforce your one-on-one communications over many channels.