What Is Gamification?

Gamification is the process of adding a game or game-like elements to activities that are traditionally not games, such as in the case of corporate training, learning a language, or even financial planning thanks to apps like Mint.

The goal is to help engage with customers, partners, and/or employees to inspire collaboration, interaction, and learning among teams.

Games have always been created for a purpose– even “sports” were introduced as a means to get people to be active, stay in shape, and provide entertainment for others. Board games like Risk and chess are either based on or were designed for military strategy education. These have been used to entertain, engage, and educate for centuries.

Areas of Gamification

Customer Engagement
Customer Retention
Productivity
Sales
Sales Training
Employee Engagement
Leadership Training
Team Building

Benefits of Gamification

Increased productivity, focus, and motivation
Encourages creativity and independent thinking
Increases engagement, communication, and teamwork skills
Can help develop specific skills
Offers a fun, engaging way to train and motivate employees to succeed

Features To Look For

Points
Leaderboards
Rewards and Achievements
Journeys
Game Simulations
Action-based Activities and Challenges

The Best Gamification Apps

Scavenger Hunt App

Create powerful engagement for your group with our customizable scavenger hunt app designed around your objectives to create, drive, and measure engagement – easily.

Duolingo App

The world’s #1 way to learn a language

Learning with Duolingo is fun, and research shows that it works! With quick, bite-sized lessons, you’ll earn points and unlock new levels while gaining real-world communication skills.