Push notifications are messages that pop up on mobile devices. They come from apps and websites installed or visited by the user, allowing businesses to stay in contact with their customers and keep them informed of special offers, new products, price changes and other information. Push notifications can help increase customer engagement rate as they allow brands to send targeted content directly to their users’ device.
There are several types of push notifications available which allows businesses to be more creative with how they communicate with customers:
1) Simple Notification – also known as a ‘background notification’ is an alert message which contains basic information such as a catchy headline or one sentence summary sentence about the offer or announcement that you wish your subscribers receive; when clicked it will open either the app page (if sent through an app)or website page associated with it (from web).
2) Rich Media Notifications – like its name implies this type provides additional visuals for context along side your message title/summary; these typically include images related to what you’re pushing out but could include other kind of media too like animated GIFs etc., this gives much better opportunity for engaging because people tend pay more attention when combined multimedia elements exist into messaging formats .
3) Geo-location Notifications – Targeted usually toward walk-in stores dedicated campaigns where those who enter specified areas within certain time frames can be triggered whether its deals / discounts related info etc..This helps tailor experiences based on contextual location data ,by accessing GPS detailed location tracking services whereby if used correctly creates incredible marketing opportunities not only within physical storefronts but also across many digital platforms..
4 ) Custom Data Notifications – This type is best suited when sending very specific bits of data tailored personally towards each subscriber ; personalizing in categories likes preferred language options linked accounts login credentials may sometimes require sophisticated custom logic being processed & delivered depending on back end infrastructure needed .. Ultimately though ,when done correctly it delivers segmentation at highest levels driving great response rates .