Android Push Notifications are messages sent from a mobile app to its users. This means that whenever a user launches an application installed on their device, they automatically receive messages or notifications that have been tailored to their activity within that app. Notifications can range from important updates to promotional messages and allow developers to keep connected with their users by creating a personal experience and reminding them to return to their apps.
Simply put, push notifications are the way mobile apps communicate with users when they are not actively using them. Whenever an app wants to notify a user of something, it uses the Android Push Notification service and sends out the message. Users can receive notifications on both their Android devices and any other device that is signed up for receiving these notifications. The Android Push Notification service works by using Google Cloud Messaging (GCM) technology and a unique token or ID associated with each device. When the application needs to send out a notification, it sends out an encrypted message along with this unique token or ID to GCM which then forwards the notification onto the intended device(s).
By using push notifications, developers can reach out directly to users without relying on emails or SMS messages. This makes it easier for them to provide real-time updates, promotions, rewards and personalized experiences tailored specifically for each user. It also allows businesses to stay top of mind while helping retain customers by encouraging them to return again and again!
Android Push Notifications provide a great way for developers and businesses alike to stay connected with their users. They enable targeting messages which encourages customer loyalty while creating meaningful relationships between businesses and users in an effective, direct way!