To be successful in sales you need the right tools to back you up and that includes software tools for tracking sales. To get you off to a good start, we have compiled a list of 21 tools and apps for tracking sales activities.

Salespeople are always on the move, so it is important to have the right tools handy that can automate routine tasks and give you all the information you need to stay on top of the game. Sales tracking tools are meant to make your life as a sales professional much easier. 

So, what exactly is sales tracking software? 

It is any software tool that will help you track all your sales activities quickly and precisely. A sales tracking software must include the following features. It should allow you to:

  • Gather information about your leads, prospects and clients
  • Track and evaluate sales rep performance 
  • Identify potential problems before they crop up 
  • Analyze key metrics to forecast sales

A sales tracking software will help you get a good understanding of your prospective buyers, stay connected with your contacts, improve your sales process and close more deals.

21 Best Sales Tracking Software and Apps

We’ll now take a look at some of the top-notch sales tracking software and tools that can help you do your job perfectly. Let’s get cracking!

  1. Salesflare 

Salesflare is a powerful sales CRM that automates data and keeps a track of your leads and clients by gathering all the information related to them from your emails, phone, social media, company databases and web tracking. It then nudges you with reminders to follow up and gives you all the handy metrics and dashboards that you need to close a deal. 

2. Zoho CRM 

Zoho CRM is one of the best sales tracking software that is available in the market today. If you want to streamline processes and automate repetitive tasks, Zoho is the right solution for you. The Zoho CRM automates routine sales and marketing functions, giving you more time to focus on your customers. 

3. Pipedrive 

Pipedrive helps you plan sales activities and monitor deals. It streamlines all the activities involved in converting a potential lead to a buyer. It is a cloud-based application that easily integrates with Gmail, Yahoo, and Outlook. Pipedrive is designed to ‘keep you selling’. 

4. Freshsales 

Freshsales is a powerful sales automation tool that’s free to use. It offers a 360-degree view of your leads on a single screen. Freshsales will equip you with everything you need to get relevant leads, hold fruitful conversations and power deals with AI-backed insights. 

5. Close CRM 

It is an intuitive sales engagement CRM designed to help startups and SMBs convert more leads into revenue. The CRM offers a built-in call coaching feature for training new reps to improve their performance. 

6. Engagebay

Supporting over 29,500 companies globally, Engagebay is the world’s #1 all in one marketing, sales and support CRM software. It is packed with interesting features such as Free Live Chat Software, contact management solutions, landing pages, email marketing and much more. 

7. Salesforce

Salesforce is one of the most popular and widely used sales CRMs that supports nearly 150,000 companies globally. It is a fully-fledged sales enablement platform. Tracking sales is at the core of what Salesforce does. It helps you make smart and informed decisions that will, in turn, help you drive business growth. Its top features include customizable reports, dashboards, contact management and workforce automation. 

8. Zendesk 

Zendesk is a service-oriented CRM built to improve customer service. It offers several tools that help client-facing teams get a good grasp of customers’ needs and equip them to better manage those needs. It has an easy to use interface for both customers and sales reps. Zendesk integrates seamlessly with a wide variety of tools and platforms. 

9. Oracle 

Oracle sales software is one of the most innovative sales enablement tools in the market. It offers data management solutions that rely on intelligent machine learning to collate, clean and enrich client data. It offers an all-in-one solution for planning, managing and optimizing sales activities across channels. 

10. SAP 

The SAP is a business intelligence tool that is extremely easy to use and implement. It empowers sales reps to make effective decisions through real-time data collection. SAP is a great sales tracking tool that collects and tracks every client interaction, allowing you to set and monitor KPIs and make data-driven decisions. 

11. ServiceNow

ServiceNow is a sales tracking software developed to help growing enterprises collaborate across teams, enhancing productivity and improving sales performance. This software is powered by an intelligent AI called Now Intelligence. The AI collects and organizes data, makes data-enabled predictions and automates mundane repetitive processes. 

12. Pegasystems 

It is an intelligent sales CRM that collects sales data and converts it into solutions that help you resolve issues through data-driven information. 

The software works on a “centre-out” model, which simply means that it starts by analyzing what buyers are looking for and then helps your salespeople attend to those needs. 

13. EmailAnalytics 

EmailAnalytics is a SaaS tool designed for managers and team leaders who want to monitor their team’s email productivity. The tool connects to Gmail or G suite accounts and visualizes email activity. It helps sales teams and small business owners measure important KPIs that track email volume and response time. 

14. ClickPoint 

An all- in- one sales and marketing solution, ClickPoint enables your salespeople to get more leads. It was built primarily for sales managers to help them match their best reps to the most challenging leads. The software helps you prioritize leads, reduce closing times and create sales activity reports. 

15. Tableau 

Tableau is a desktop-based data analytics tool that helps users make data-driven decisions. It has an integrated and easy platform to use. Tableau generates reports with exceptionally quick turnaround times. The software can be used to analyze sales data to generate actionable insights. 

16. Slack 

Slack is a chat app that lets you connect with colleagues or clients, no matter where you are and what you do. Slack allows teams to share relevant information, promotes teamwork and a smooth flow of communication between team members. 

With Slack, your sales team will remain better connected. 

17. Insightly 

Insightly’s most appealing feature is its custom dashboards. These dashboards break down the data and present it in a visual format making it easy to arrive at actionable conclusions on the sales team’s performance. Insightly also offers a business intelligence feature that allows you to design your data visualizations. Other notable features of the CRM include contact management, pipeline management and task management. 

18. Hubspot 

Hubspot has a powerful dashboard that displays sales statistics in real-time, keeping your sales team up to date on the status of every lead in the pipeline. Its top features include customer relationship management, sales automation, email tracking, outbound and inbound marketing. 

19. Agile 

Agile CRM is a fully integrated CRM for tracking sales. It helps SMBs automate their marketing, sales and customer retention process with a powerful drag-drop editor. On Agile, you can configure the sales dashboard to display key metrics as Average Resolution Time and Tickets Closed. The data derived can then be used to develop a strategy to improve agent response time and boost customer satisfaction. 

20. Bitrix24

This CRM will help you track marketing expenditures so you can know which campaigns are working well and which should be stopped. Bitrix24 offers a couple of sales tracking tools to help users increase conversion rates and see how the team is performing in terms of quotas and Conversion rates. 

21. Copper 

Copper is designed for small and medium businesses that are looking for a better way to manage leads and grow customer engagement. It is the recommended CRM for G suite users. 

Over to you 

The Apps and tools that we have mentioned here are some of the most popular solutions out there. If your team is yet to implement a sales tracking software, it’s high time to assess your needs and identify which stage of your sales process requires improvement. Based on that, you can then pick the right tool that will enhance your team’s productivity. 
If you are looking for ways to improve your team’s engagement and performance, then sign up on Unomok– a gamification platform that will turn your mundane tasks into fun activities and set your team up for success.

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