After being created in 2009 and going by the name Urban Airship, Airship has developed into one of the most significant omni-channel consumer engagement platforms. Over 3 trillion communications have been carried by Airship throughout its channels since its founding more than ten years ago. However, Airship’s expensive enterprise-grade capabilities and services are frequently out …
Our business was Hiptic Games, a mobile gaming firm, prior to Mok.one. Our time at Hiptic opened our eyes to the need for a messaging platform that is easier to use, more dependable, and more potent in order to increase user engagement. We created Mok.one in part with game developers in mind. The average Day …
Demonstrate empathyThe strain of pandemic life has served as a lesson in empathy and social awareness for both businesses and individuals. Many of us started examining our consumer communications more closely as a result of increased economic pressure and a hypersensitive audience. Throughout the pandemic, we questioned whether or not each fresh email, ad campaign, …
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Finding it difficult to choose the right channel for transactional and marketing messages? So you’ve come to the correct site, then. In the sections below, we’ll look at several message formats and discuss how to pick the best channel for your use case. Transactional Messages: What Are They?Automated communications known as transactional messages are those …
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Shelter-in-place orders, or COVID-19, made it physically impossible for the vast majority of people on earth to leave their homes, a change that has permanently altered consumer behaviour. The most noticeable difference is the quick uptake of new technology, as evidenced by the explosive growth of video, Facetime, Zoom, and Slack usage. The long-term effects …
Continue reading “What COVID Has Done to Raise the Bar for Digital Experiences”
Leading e-commerce marketers use data to tailor the consumer experience and design pertinent multichannel sales journeys. The ability to create highly-personalized user experiences requires access to the correct data insight, which can help you stand out from the competition by differentiating your brand communication from that of the competitors. With the aid of connected data, …
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An omnichannel messaging strategy is essential for producing a seamless and sticky user experience, promoting app engagement, and boosting user retention over time, as you presumably already know as a high-growth firm. The bigger problem is figuring out when and how to use each messaging channel to make the biggest impact. The Advantages and Drawbacks …
Continue reading “When to Use Email, SMS, Push Notifications, and In-App Messaging in an App”
The global COVID-19 pandemic has affected our perceptions about digital encounters and changed the world in many more ways. Due to a year in which people experienced more health dangers than advantages from in-person medical visits, digital healthcare has grown in popularity. Digital healthcare has become crucial for patients accessing a range of treatments, from …
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Location data is being used by marketers more and more to create successful campaigns. According to a poll, 83% of marketers said that advertisements employing location data were more successful. Companies are using a variety of targeting tactics in the current digital marketing environment to better tailor content to their end consumers. Consider the advantages …
Continue reading “Geotargeting vs. Geofencing: The Basics of Messaging Strategy”
Building relationships with people in your personal life is similar to reaching your clients with the appropriate message at the appropriate time through the appropriate channel. It’s important to respect your customers’ interests and adapt to their preferences if you want to build a trusted relationship with your business across all channels. Here, omnichannel and …
Continue reading “The Distinction Between Multichannel Marketing and Omnichannel Marketing”
