After being created in 2009 and going by the name Urban Airship, Airship has developed into one of the most significant omni-channel consumer engagement platforms. Over 3 trillion communications have been carried by Airship throughout its channels since its founding more than ten years ago.
However, Airship’s expensive enterprise-grade capabilities and services are frequently out of the price range of small and medium-sized organisations, and as a result, many of these functions are not fully exploited. Additionally, due to Airship’s complexity, business customers that want to swiftly integrate a re-engagement solution can discover that doing so necessitates a protracted integration or onboarding procedure before they can use the platform. Customers of Airship have stated that the device “felt a bit difficult to set up” and that they “had some unfavourable remarks internally” regarding it.
Since 2014, over 1,000,000 marketers and developers have trusted Mok.one. Mok.one is used by both small and large enterprises, including major sports leagues, international media and news sources, and telecom corporations, to mention a few. Each day, it transmits about 6 billion messages. Mok.one offers 4 different plans—Free, Growth, Pro, and Enterprise—to accommodate a range of organisational goals and financial constraints. The company works with businesses of all sizes. Mok.one SDK integration is simple, and setting it up to start sending push alerts often only takes 15 minutes.
The price of Airship’s many plans, or “editions,” varies depending on the features needed. The two main customization options for these editions are the engagement channels and analytics tools. Users with fewer than 1,000 contacts can use its “Starter” edition for free, which offers unlimited notifications. Usually, a development environment needs more than 1,000 subscribers.
All paid plans with Airship need a sales conversation and their pricing is opaque. We’ve learned that Airship’s cost for 250,000 Monthly Active Contacts starts at about $35,000 and includes an onboarding fee from customer interactions and online reviews. The price will probably rise as more contacts are entered into Airship. Because of reason, airship is frequently seen as one of the most expensive alternatives for pushing notification providers.
Mok.one, on the other hand, offers a free base package with up to 10,000 web subscribers and no cap on the number of mobile or in-app users. Access to powerful features including improved segmentation, in-app communications, data exports, and advanced analytics is available through Mok.one three subscription plans. Mok.one regularly provides onboarding webinars to share best practises and assist teams in maximising platform performance. Setup is simple. Mok.one wants to give users a fantastic free product while also providing cost-effective subscription solutions with more enterprise-grade capabilities and higher delivery volumes.
One of the first businesses to offer a platform for sending push notifications to mobile devices was Airship, which has since expanded to serve a wide range of channels. They have, however, occasionally been slow to adapt more recent technological advances. For instance, in March 2017, Airship expanded to Web Push. In April 2015, Mok.one began to enable web push.
Although Airship claims to deliver 90 billion messages per month and 500,000 messages per second, this is less than half of Mok.one peak notification delivery speed and nearly half of Mok.one daily volume. The finest option for sending pertinent and timely messages at scale stands out as Mok.one.
More than 180 billion messages and 6 billion notifications are presently delivered each month by Mok.one. Additionally, rather than just making successful API calls to Apple and Google’s notification services, Mok.one records the delivery to end consumers through “Confirmed Delivery”. Mok.one deliverability assessment is not currently available from any other push provider on the market.
Solutions for Analytics & Data
Offering analytics and reporting on message delivery, user behaviour, and cross-channel results are Mok.one and Airship.
Airship’s Predictive AI solution makes use of machine learning. This enables Airship to select the ideal send time and recognise clients who have different churn risks. Users may create a thorough overview of how, when, and why their customers are communicating with their brand with Airship’s Performance Analytics function. Users can design unique dashboards and query filters to analyse their push KPIs at each stage of the customer experience in greater detail.
Through Outcomes, Mok.one customers may see without involving any code how notifications influence attributed, unattributed, and direct user behaviours. By utilising user-level data for sends, receives, and clicks, the extensive analytics API enables you to develop effective engagement strategies around how your users are reacting with various messages. Create segments based on users who have clicked notifications, conduct in-depth analysis, develop user-level relevance models, and more. Additionally, you can export thorough reports as a CSV for added research to enhance messaging tactics. Combining this with Mok.one capacity to link with technologies like external CRMs and analytics platforms to tailor notifications with user data and track engagement makes for a potent combination.
The vast majority of use cases are met by both firms’ basic notification and in-app messaging offerings.
For companies who value dependability, scale, value, easy integration, APIs for cutting-edge applications, and ease of use, Mok.one is the best option. You may be sure that the company has developers’ needs in mind because it was on top of the Google Chrome web push suggesting improvements and interviewed the product manager to explore how consumers might improve the quality of alerts. Mok.one effective architecture, which was built on bare metal, enables delivery rates that surpass the competition at a reduced price. It should come as no surprise that Mok.one is trusted by millions of applications and websites.