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La Importancia de Estadísticas en la Mensajería con Clientes y sus Datos

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En el ámbito del marketing, entender y utilizar las estadísticas es fundamental para mejorar la mensajería con los clientes y aprovechar al máximo sus datos. Aquí te presentamos algunos puntos clave que los equipos de marketing deben tener en cuenta: Análisis de Datos: Recopila datos relevantes sobre tus clientes, como preferencias, comportamientos pasados ​​y patrones …

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How to Optimize Your App for the Google Play Store

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Optimizing your app for the Google Play Store is crucial in improving its visibility, increasing downloads, and driving user engagement. Here are some key steps that marketing teams can take to optimize their apps effectively: App Title and Description: Choose a clear and concise title that accurately represents your app’s purpose. Craft an engaging description …

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6 Cross-Channel Optimization Tips to Boost Customer Engagement

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Cross-channel optimization is a strategy that focuses on creating consistent and seamless experiences for customers across multiple channels. Here are six tips for marketing teams to boost customer engagement through cross-channel optimization: Consistent Branding – Ensure your brand identity, messaging, and visual elements remain consistent across all channels. This helps build trust and recognition among …

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How to Calculate Customer Acquisition Costs (CAC) for Mobile Apps

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Customer acquisition cost, or CAC, is a crucial metric that helps businesses understand how much they need to invest in acquiring new customers. Here’s a step-by-step guide on calculating CAC specifically for mobile apps: Determine your marketing costs – Start by identifying the total amount spent on marketing efforts related to acquiring new users for …

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What Does Mobile-First Mean?

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Mobile-first is a term used to describe the approach of designing and developing digital products primarily for mobile devices, before considering desktop or other platforms. Here’s what marketing teams should understand about mobile-first: User experience – Designing with a focus on mobile first ensures that user experience is optimized for small screen sizes and touch-based …

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Message Personalization Best Practices

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Message Personalization Best Practices: A Guide for Marketing Teams Personalized messaging has become an essential part of marketing in today’s world. Customers are more likely to engage with messages that are tailored to their interests and preferences. Here are some best practices for message personalization: Use the customer’s name – Addressing customers by their names …

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Email Segmentation Best Practices

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Email marketing is one of the most effective ways to engage with customers and drive revenue growth. However, sending generic emails to your entire customer base can lead to low open rates and high unsubscribe rates. That’s where email segmentation comes in – it allows marketers to send targeted messages that are relevant and personalized …

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Deep Linking Best Practices

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Deep linking is the practice of directing users to specific pages or content within a mobile app. It enables marketers to provide a seamless user experience by taking users directly to the relevant content instead of just opening up the app’s homepage . Here are some best practices for deep linking that can help marketing …

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How to Write Better CTAs

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Call-to-actions (CTAs) are one of the most crucial elements in any marketing campaign. They guide your audience towards taking the desired action and ultimately impact your conversion rates. Here are some tips that can help marketing teams write better CTAs. Use Action-Oriented Language: Start with verbs like “Get,” “Download,” or “Register” which create a sense …

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Push Notification Templates for ERP

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Push notifications are an effective way to keep your business informed about important updates and changes within your ERP system. However, crafting the perfect message can be challenging. Here are some push notification templates that will help you engage with your audience in a meaningful way while driving revenue for your ERP business. System Outage …

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