Gamification case study #5-Gamification: The Hard Truths

Gamification — or the use of game, loyalty and economic concepts to engage consumers and employees — has its fair share of detractors. Many of their criticisms dismiss gamification as a fad, criticize its use of game concepts, suggest its methods are shallow or believe its sole use is for marketing “evil.” More often than …

Gamification case study #4-Gamifying the Service Desk Real value beyond the hype

Many IT Systems for business tasks and work are now using ‘social’ elements that were similarly regarded as trivial just a few years ago, so why shouldn’t the same be the case with gamication Gamication is not new – a very simple example of this already in place would be for sales and commission – …

Gamification case study #3-Gamification: is it the new way to market?

Gamification is not something that has just been made up, it is backed up by extensive academic theory. (Bartle, 2003) and his player type model was the forerunner in game theory. His four player types are a basic model in understanding how people act or react in a game based situation. (Marczewski, 2015) expands and …

Gamification Case Study #2 – Game On: Gamification Strategies Motivate Customer and Employee Behaviours

Gamification can also be used to motivate employees. Pharmaceutical company Omnicare, which uses IT management cloud service ServiceNow, introduced gamification to improve its IT Service Desk operating model How Games Work “It’s using the dynamics and mechanics of psychology that make games so addicting, so sticky, so engaging,”  Gamification can also make intimidating processes fun, …

Top 10 Product Management Tools

Product management programs will teach you the Best Product Tools to name a few – Jira – A flexible and scalable issue tracker for software teams Mixpanel –  An  analysis     platform for the mobile and web supporting businesses to study consumer behavior Amplitude– Use an analytics platform for digital products help teams better understand user behavior. Google Analytics– Provides data management, data consolidation, …

Top Gamification Apps 2022

What Is Gamification? Gamification is the process of adding a game or game-like elements to activities that are traditionally not games, such as in the case of corporate training, learning a language, or even financial planning thanks to apps like Mint. The goal is to help engage with customers, partners, and/or employees to inspire collaboration, …

Tesco Loyalty Program

TescoA British multinational groceries and general merchandiseretailer founded in 1919 by Jack Cohen. The company, with itsheadquarters in Welwyn Garden City, Hertfordshire, England, in theUnited Kingdom, is one of three the largest retailers in the worldmeasured by gross revenues. Tesco Clubcard is a loyalty program run by Tesco. There is also a mobileapp – Clubcard …