This SaaS Collected 100k+ Leads Using Gated Content & Landing Pages

It’s not just the complexity of building a valuable product that stands out from your competitors. The nature of the software as a service (SaaS) model is that your customers need to resubscribe every month (or year, depending). And no matter how great your platform is, that’ll inevitably mean churn. For SaaS marketers, volume is …

Growth Marketing Case Study Deep Dive- Aviation Gin

I wanted to include this one just because it shows how genius creative branding can be. Before Ryan Reynold’s even took over the brand, Aviation Gin was a big brand but not growing at the rate that Reynold managed to help grow the spirit’s company. Social Media and creating viral content There is no doubt …

Growth Marketing Case Study Deep Dive – Robinhood

Robinhood has been the poster child for all retail investing during 2020. With many people confined at homes, many people, especially millennials, started paying more attention to the stock markets. Robinhood was attractive, especially for millennials, with its “no commission fee” structure, which has generally put the younger audiences off trading. This influx has seen …

Gamification case study # 36- Patient Partner app uses gamification to improve medication adherence

What do you get when your patients don’t take their medications or adhere to a treatment plan? Readmissions to the inpatient wards, $300 billion of healthcare utilization, and 125,000 needless deaths. The new PatientPartner mobile game aims to boost adherence by giving patients something to play for 15 minutes while waiting in the doctor’s waiting room. …

Gamification case study #30- With Its Gamification Tools, SessionM Reports A 35 Percent Lift In Retention, 250 Percent Lift In Engagement

The company offers mobile publishers a platform for adding game mechanics to their apps, including a rewards system called mPoints. The goal is to increase user engagement and retention. And apparently, these efforts are actually paying off, with developers seeing a 35 percent increase in retention rate and a 25 percent lower bounce rate after …