What do you get when your patients don’t take their medications or adhere to a treatment plan? Readmissions to the inpatient wards, $300 billion of healthcare utilization, and 125,000 needless deaths. The new PatientPartner mobile game aims to boost adherence by giving patients something to play for 15 minutes while waiting in the doctor’s waiting room. …
The company offers mobile publishers a platform for adding game mechanics to their apps, including a rewards system called mPoints. The goal is to increase user engagement and retention. And apparently, these efforts are actually paying off, with developers seeing a 35 percent increase in retention rate and a 25 percent lower bounce rate after …
Patrick Salyer, CEO of gamification platform Gigya, believes there are two keys to success with gamification. “One is making sure that all gamified elements are inherently social,” he says. “That is, don’t restrict engagement to the internal site community. Award points for activities that reach users’ social [networks] to bring in referral traffic.” The other …
Continue reading “Gamification case study #28- How Three Businesses Scored Big with Gamification”
Sugar is considered to be a devil in much of the nutritional community these days. It is blamed for the obesity epidemic, increased rates of diabetes, and many other maladies that are on the rise. But the stuff is readily available just about everywhere in all kinds of enticing formats, so self-control is a major …
When an automaker decides to crowdsource ideas for its product line, it could do worse than canvassing the biggest crowd in the world. For Volkswagen, the payoff was not about sheet metal; the concepts were not built. Rather, it was in the 119,000 ideas received and 33 million hits garnered to date by the project’s …
Gamification isn’t just for driving customer engagement. One company shows how its platform can drive ROI by giving enterprises more insight into how their site and products are used. Many experts think gamification is one of the most important trends in technology today. Gamification, which involves applying game design thinking to non-game applications to make …
Continue reading “Gamification case study #21-Gamification data can drive ROI”
ABSTRACTIn this paper, we describe how the integration of humancomputation efforts in the form of a productivity game canachieve results that are not possible or cost effective withtraditional business processes.Productivity Games, as a sub-category of the Serious Gamesmovement, attract players to perform work that humans are goodat, but computers currently are not. Although computers offertremendous …
There are many reasons why businesses should love gamification as much as users love games. As the retention and engagement-crisis increases and the attention span constantly decreases, gamification can act as a remedy. When a brand needs to drive user-engagement, motivate employees, increase sales, collect data, change a certain behavior or solve a business problem– well-structured gamification can act …
They’re deploying reward and competitive tactics commonly found in the gaming world to make tasks such as management training, data entry and brainstorming seem less like work. Employees receive points or badges for completing jobs or meeting time limits for assignments, for example. Companies also may use leaderboards, which let players view one another’s scores, …
Continue reading “Gamification case study #15-Latest Game Theory: Mixing Work and Play”
Gamification, according to Duggan, is “taking techniques that make games engaging and addictive and applying them to things that are not games.” In particular it’s about providing rapid non-financial recognition and rewards to reinforce positive behaviors. As Aristotle put it: “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” …
