Gamification isn’t just for driving customer engagement. One company shows how its platform can drive ROI by giving enterprises more insight into how their site and products are used.
Many experts think gamification is one of the most important trends in technology today. Gamification, which involves applying game design thinking to non-game applications to make them more engaging for customers, is gaining momentum.
How does gamification drive ROI?
Gamification, used properly, ties directly into a company’s key business objectives to drive high-value customer and employee behavior. These techniques can be used to help improve efficiency of your sales teams, increase the LTV of customers, or increase overall engagement within a media property for increased advertising revenue. Gamification is, at its core, a data-based business strategy. First, you determine what user behaviors align with your business objectives. Secondly, you measure your existing performance around these behaviors. Once you implement your gamification strategies you carefully track your ROI. Our customers have experienced a 20 percent to more than 200 percent increase in these key behaviors, across very diverse experiences and audiences.
After being live for only three months, results to date include:
- 46.6% increase in the number of users that return to the site daily
- 36.3% increase in the number of users that return to the site weekly
- An average of 3 badges per active user
- Top user has collected 30 badges already
- Already one user has earned the Leadership Academy Graduate badge which is expected to take 12 months to achieve
Badgeville customers experience 20 to more than 200 percent increases in user behavior, with some customers seeing as high as 500 percent lift in key objectives.
Gamification isn’t just for driving customer engagement. You can use the data collected to drive most of your business functions.