Gamification case study #28- How Three Businesses Scored Big with Gamification

Patrick Salyer, CEO of gamification platform Gigya, believes there are two keys to success with gamification. “One is making sure that all gamified elements are inherently social,” he says. “That is, don’t restrict engagement to the internal site community. Award points for activities that reach users’ social [networks] to bring in referral traffic.” The other …

Gamification case study#26- Video Game Shown to Help Reduce Sugar Intake, Drop Weight, for People with Sweet Tooth

Sugar is considered to be a devil in much of the nutritional community these days. It is blamed for the obesity epidemic, increased rates of diabetes, and many other maladies that are on the rise. But the stuff is readily available just about everywhere in all kinds of enticing formats, so self-control is a major …

Gamification case study #22-In China, Volkswagen Outsources Product Plan to the People

When an automaker decides to crowdsource ideas for its product line, it could do worse than canvassing the biggest crowd in the world. For Volkswagen, the payoff was not about sheet metal; the concepts were not built. Rather, it was in the 119,000 ideas received and 33 million hits garnered to date by the project’s …

Gamification case study #21-Gamification data can drive ROI

Gamification isn’t just for driving customer engagement. One company shows how its platform can drive ROI by giving enterprises more insight into how their site and products are used. Many experts think gamification is one of the most important trends in technology today. Gamification, which involves applying game design thinking to non-game applications to make …

Gamification case study #20- On the Integration of Human Computation into Traditional
Business Processes
Productivity Games in Microsoft Windows Development

ABSTRACTIn this paper, we describe how the integration of humancomputation efforts in the form of a productivity game canachieve results that are not possible or cost effective withtraditional business processes.Productivity Games, as a sub-category of the Serious Gamesmovement, attract players to perform work that humans are goodat, but computers currently are not. Although computers offertremendous …

Gamification case study #19- Gamification Trends For 2019: Making Room For Game-Elements In Politics

There are many reasons why businesses should love gamification as much as users love games. As the retention and engagement-crisis increases and the attention span constantly decreases, gamification can act as a remedy. When a brand needs to drive user-engagement, motivate employees, increase sales, collect data, change a certain behavior or solve a business problem– well-structured gamification can act …

Gamification case study #15-Latest Game Theory: Mixing Work and Play

They’re deploying reward and competitive tactics commonly found in the gaming world to make tasks such as management training, data entry and brainstorming seem less like work. Employees receive points or badges for completing jobs or meeting time limits for assignments, for example. Companies also may use leaderboards, which let players view one another’s scores, …

Gamification case study #8- How Salesforce And Deloitte Tackle Employee Engagement With Gamification

Gamification, according to Duggan, is “taking techniques that make games engaging and addictive and applying them to things that are not games.” In particular it’s about providing rapid non-financial recognition and rewards to reinforce positive behaviors. As Aristotle put it: “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” …

Master of Sales Podcast: Episode 6– featuring Swaroop Kishen

On our sixth episode of the Master of Sales Podcast, we had the honor of hosting Swaroop Kishen. Swaroop is a Performance-oriented Sales leader offering an exceptional record of achievement over an 11+ year career. He is talented in identifying and capitalizing on emerging market trends and revenue opportunities. He is the sales head at Cyber Security Enthusiast. He is also an …

Master of Sales Podcast: Episode 4 – featuring Raktim Singh

For our fourth episode, we had the absolute pleasure of hosting Raktim Singh, the author of “Driving Digital Transformation”. Raktim describes himself ‘As one of the few lucky software champions, who are Digital Software Product Native”.  With more than 25 years of experience in Infosys FINACLE, he had developed new products and played various roles, from Strategy, Product evangelization, Product development, and implementation of …