Marketing Ideas from Intercom’s Multi-Million Dollar SaaS Growth Strategy

Here’s an even crazier fact: The only SaaS in history to grow faster is Slack. Wow! Best of all, Intercom has grown — and continues to grow — WITHOUT spending insane amounts of money on advertising or marketing. This means you can do it for your business, too. Let’s get it on! Traffic Sources Intercom Used to …

Best Referral Program – Case Study # 7 Dropbox

Sender Side Probably the most famous referral programs as of today « Get more space » value proposition strongly resonates for the user Update users on the status of their invites A dashboard also helps users to keep track Receiver Side Rule #1: Always update users on the status of their referrals

Gamification case study #35- Getglue e Miso. La gamification contagia il consumo televisivo

Lo spettatore da tempo non dorme più sonni tranquilli sul divano. La figura del couch potato è oramai un lontano ricordo, e negli anni al pubblico televisivo è stato chiesto di partecipare attivamente alle trasmissioni in modi diversi: attraverso il televoto, le telefonate e i giochi in studio, i sondaggi via sms, i forum dei fan, l’invio …

Gamification case study #33- How Three Businesses Scored Big with Gamification

Patrick Salyer, CEO of gamification platform Gigya, believes there are two keys to success with gamification. “One is making sure that all gamified elements are inherently social,” he says. “That is, don’t restrict engagement to the internal site community. Award points for activities that reach users’ social [networks] to bring in referral traffic.” The other …

Gamification case study #25- The engagement economy: How gamification is reshaping businesses

While elements of gamification — leaderboards, badges and levels — have appeared in a business context for years, recent technologies are driving increased interest and greater potential in this field. Real-time data analytics, mobility, cloud services, and social media platforms can accelerate and improve the outcomes of gamification, while a broader understanding of behavioral science …

Gamification case study #18-B2B Gamification: Bold strategy in conservative industry increased website visits 108.5%

Discover how a B2B marketer in the traditional finance sector executed a gamification strategy to launch a new website. The entire campaign involved multiple marketing channels, but the heart of the effort was a B2B game that outperformed the goal and led to a 108.5% increase in visits to the new site, achieving a 9.38% …

Gamification case study #16- Getting Apps Right: How Domino’s Is Beating the Odds

The proliferation has been amazing: The 1-millionth app went live as 2011 came to a close, and the pace has continued through 2012. The trend, Mobilewalla told the New York Times, has been 15,000 mobile app releases per week. Everyone wants to get a piece of this pie. And why not? How can you argue with …

Gamification case study #14- Sales Contests & Gamification: Quick Blip or Lasting Impact?

When ePrize began using Salesforce.com, the most significant change we asked of our sales team was to start logging call reports by using Event records. Writing brief call reports had never been asked of the sales team before, but the leadership team felt was important to manage the business and help salespeople better track client …

Gamification case study #12- Huge leaps in AI have made facial recognition smarter than your brain

“We wanted to turn what was a cold transaction into a really welcoming moment,” said Jay Schneider, who runs the Miami company’s digital operations. The goal is to get passengers “from car to bar in 10 minutes.” Royal Caribbean Cruises is hardly alone. Facial recognition technology is used to spot friends on Facebook and unlock your iPhone. …