Neha Gupta

How SMS, Email, and Push Notifications Promoted COVID Vaccinations

Posted on by Neha Gupta

Long before the epidemic, the digital health industry showed potential as a fresh field for citizen science and medical communications. However, for a variety of reasons, the healthcare sector has a reputation for being hesitant to accept new technology. However, as the pandemic spread, telehealth adoption picked up speed. It became obvious that digital, real-time …

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A Look at the Statistics from 90 Billion Notifications

Posted on by Neha Gupta

Mok.one allows users to send over 10 billion messages per day, or over 2.5 million notifications per minute! Along with dominating the market in terms of message volume and delivery efficiency, we also offer a comprehensive set of technologies that can be used to boost engagement and improve omnichannel customer experiences. We were interested in …

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Six trends in consumer and customer experience to look out for in 2022

Posted on by Neha Gupta

First trend: The significance of omnichannelCustomers value a seamless and positive omnichannel customer experience more than ever these days. Consumers are accustomed to interacting with goods and services through a variety of channels and gadgets, including smartphone apps, desktop and mobile web browsers, Smart TVs, SMS, and more. Businesses are investing more extensively in developing …

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Developing a Vibrant Communication Campaign for Multiple Channels

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Cross-Channel Messaging Campaign: What Is It? As you may assume, cross-channel messaging entails coordinated customer communication over multiple channels. In that it distributes your brand’s content in the format and at the time you determine will be most helpful for your audience, a cross-channel messaging approach is strategic. Given the vast amount of brand messages …

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The Best Way to Create a Scalable Messaging Plan

Posted on by Neha Gupta

The ability of a system to support growth is referred to as scalability. Being scalable for your business may entail accommodating more clients, altering your product or service in response to a changing market, and retaining the interest of current clients over the long term. Scalability in message strategy refers to continually relevant, timely, and …

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How to Let Customers Know About Shipping and Delivery Delays

Posted on by Neha Gupta

Most of us recall the flurry of Christmas shipping delays that have negatively impacted the holiday shopping seasons over the past few years. Many businesses find it difficult to handle the logistics of a seasonal demand rush, even in the absence of shipping delays. This can put a strain on cross-functional resources and call for …

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How well do you know the users of your mobile apps?

Posted on by Neha Gupta

Recognizing your customers to provide individualised experiences that produce outcomes Consumers today are increasingly using mobile apps to meet a variety of daily demands. Which apps will customers ultimately choose from the vast selection available to them, given the number of options? And how can you be certain that customers are drawn to yours? In …

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How Atlassian Built a $10 Billion Growth Engine

Posted on by Neha Gupta

When Atlassian was founded in 2002, the founders had a choice to make. They could jump through the standard hoops and do the things that most SaaS companies were doing—build out a sales team, knock down investors’ doors, and try to turn an idea into millions of dollars in funding. But, Atlassian didn’t jump through …

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The Sisyphean tasks of Pinduoduo’s gamification – Part 3: Duo Duo Orchard and Duo Duo Ranch

Posted on by Neha Gupta

Sisyphus, a king In Greek mythology, was punished for cheating death. In the underworld he had to roll a large boulder up a hill. Every time he almost reached the top the boulder would roll down again. Sisyphus was cursed to repeat the same task every day. That’s what it felt like when I spend …

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The Sisyphean tasks of Pinduoduo’s gamification – Part 2: Collecting beans and earning a fortune

Posted on by Neha Gupta

Sisyphus, a king In Greek mythology, was punished for cheating death. In the underworld he had to roll a large boulder up a hill. Every time he almost reached the top of the hill the boulder would roll down again. Sisyphus was cursed to repeat the same task every day. That’s what it felt like …

Continue reading “The Sisyphean tasks of Pinduoduo’s gamification – Part 2: Collecting beans and earning a fortune”