Must-Haves for Savvy Marketers in Customer Engagement Platform Selection

Selecting a business solution is in no way comparable to selecting a domestic item. Although it is not at all an emotional decision, it may be simple to be seduced by the alluring claims presented on landing pages and during personal demos. You might later question whether you actually needed all of the pricey extra …

Utilize Unomok to assess reachability and maintain constant customer engagement

You most likely want to be certain that your marketing message reaches your customer whether you send an email or a push notification with a promotional offer. Unomok now makes this possible! Before delivering your communications, make sure they can be reached on the channel to ensure that no messages are missed by your audience. Learn …

How to Improve Your Mobile Game’s Ad Monetization Strategy

According to Appodeal’s quarterly mobile eCPM research, in-app advertisements are becoming a more important source of income for mobile apps as a result of recent changes in the ad-tech sector. Marketing and product managers must optimise their plans if they want to increase their ad monetization effectiveness. Ad waterfall adjustments, A/B testing ad setups, user …

User Activation: How to Improve One Pirate Metric and See a 34% MRR Increase

It makes sense for all businesses to try to attract new customers. However, very few of them consider additional user engagement in the app when customers actually begin using it and benefiting from it, such as when they run a trial or send the first message. User activation is sometimes overlooked even though it serves …

With the exception of when device manufacturers meddle, notifications are very dependable.

After years of rapid advancement, notifications have reached a stage of maturity and widespread availability where they are the main method for apps to communicate time-sensitive information to their users. There are numerous benefits over SMS, including a larger platform availability through mobile apps and web browsers, richer information, better deliverability, more interactivity, and greater …

4 Ways to Increase Subscriber Numbers Without Bugging Users, as Recommended by Best Practices

All marketing teams and business owners struggle with the difficulty of attracting new customers. The conflict doesn’t end there, though. It can frequently be much more difficult to keep hold of current users and persuade them to return to your website or mobile application. For creating, managing, and distributing push alerts across platforms, Mok.one provides …

Boost Brand Recognition Using Custom Notification Icons

On desktop and mobile devices, one can get more than 50 notifications every day. With so many alerts, it’s easy to understand how some messages can get unread. The message’s content isn’t the only thing that might draw a user’s attention, though. Next to the notification, it’s the icon or logo. People today want to …

Opportunity Costs When Deciding Whether to Build or Buy

Passionate developers on both sides of the topic have long argued over whether to create or acquire, but the answer very probably relies on the particular business and product under consideration. Opportunity cost, however, ought to be a constant topic of discussion. Surprisingly, many businesses neglect to take this important factor into account. Build vs. …

Seven Deadly Sins of Messaging in Mobile Games (And How to Solve Them)

You are aware of the effectiveness of player message. It can strengthen competition and enhance the gaming experience. It can draw in new players and bring back players who have left. Even though the potential advantages are enormous, there are also instances of communications channels that make playing games less enjoyable. As a result, many …