You can deliver mobile marketing experiences with an authentic human touch and that efficiently grow with your organisation by using mobile marketing automation.
Marketing automation software enables you to automate the execution and scaling of mobile marketing initiatives that would otherwise require manual assembly.
Marketers across industries rely on automation as a way to deliver satisfying and personalised customer communications—all while saving time and energy. This is due to an increased appetite for personalization, the proliferation of the number of channels consumers use, and rising expectations for a connected user experience.
For businesses of all sizes, marketing automation software suppliers can offer a wide range of important advantages.
Benefits of Automated Mobile App Marketing
Save resources and time.
Without using any code or engineering resources, you can create contextual message sequences to deliver the appropriate message at the appropriate moment.
Scale Your Approach
Marketing automation helps app businesses grow their marketing efforts in order to successfully reach huge audiences, in addition to saving a tonne of time. Without the aid of automation, it may become more and more challenging to satisfy each user’s needs at the appropriate moment as the number of people using your mobile app increases.
Users’ Engagement
When customers have been busy or have stopped using your app altogether, automation can help you entice them back. Given the importance of keeping your current users, you should work to strengthen your reengagement strategy throughout their app journey, with all of its potential ups and downs, twists, and turns.
Increase Business Value
The best chance you have of seeing long-term financial value for your app comes from a retention-based marketing strategy that continuously satisfies users’ demands at crucial turning points. The greatest method to finally realise the ROI of existing consumers is to map these touchpoints and target users across channels.
Organize Your Data – You may aggregate your data across many channels, including push, SMS, in-app communications, and email, with the use of marketing automation tools. You may more effectively plan and carry out future communications in accordance with the aims of your app if you have a single source of truth for data on user preferences, habits, and responses to previous campaigns.
Marketing Campaign Management vs. Automation
Your users will be delighted if you make an effort to develop a unified user journey with marketing automation. When your audience receives timely, relevant, and personalised messaging, they are more inclined to interact. This method encourages user interaction more than batch-and-blast campaigns that use generic messages at generic times. Consider the distinction between developing a promotional in-app message that is sent only once and developing an automatic in-app message promotion that is sent when a user hits a certain milestone. Which is more effective and more likely to strike a chord with the target audience? Consider a consumer of your eCommerce business who enjoys the great outdoors and has largely looked at camping gear on your website. A different user who works as a makeup artist has largely dealt with and purchased cosmetics. You might accidentally give both customers a bargain on makeup with generic campaign management or a “spray and pray” strategy, which could turn off the first customer. Users who visit a specific amount of pages for cosmetics products may be placed in a segregated trip to be retargeted with offers on makeup, whereas users who visit a particular number of pages for outdoor gear would be placed on a journey to be retargeted with bargains in this area.
What a Mobile Marketing Automation Platform Should Have
Effortless Use
Consider the platform that will perform best in terms of initial usability for mobile developers to install notifications as well as usability on the side of campaign management and execution when it comes to ease of use.
For both technical and nontechnical users, the finest suppliers will give documentation, tutorials, and plugins that are simple to follow. An organised dashboard is ideal for non-technical users so that audience segmentation and message personalization are simple.
Optional Customizations
You’ll need a wide range of customization choices for creating various message kinds in order to send effective automated cross-channel marketing campaigns. Consider the channels you’ll be most interested in using when determining the adaptations your campaigns most urgently require. Your communications will be appealing and engaging across channels including SMS, email, push, and in-app if you work with a real omnichannel provider who offers you a variety of customisation options for each one.
Integrations
Whether it’s through social media, push notifications, your website, or your online store, your users interact with your business through a multitude of platforms and channels.
It is common for this client data to become compartmentalised across several platforms, databases, and departments. However, you may more effectively build targeted funnels based on this integrated data if you select a mobile marketing automation provider with built-in connectors with important tools like your CRM, CDP, eCommerce platform, and more.
Cost
When evaluating a marketing automation software provider’s value, transparent and affordable pricing is crucial. Regardless of the size or stage of your business, look for choices that offer a transparent price structure that can translate to value for your organisation downstream.
Availability and Dependability
Choose a service provider that adheres to strict requirements. Look for systems on the market that offer transparency around their uptime data and offer features like Confirmed Delivery, which reassures your team when messages are properly delivered. It’s crucial to make sure that messages reach their intended recipients.
Start Using Mok.one
Mok.one is made to assist you in managing user communication across a range of mobile channels and sending notifications. Without having to undertake any technical work, you can quickly set up our platform and automate your mobile marketing activities. If you don’t already have one, you can sign up for Mok.one for no cost and start notifying your users of updates right away. Don’t believe anything we say.