In this post, we cover 39 current Facebook statistics, freshly updated for 2022. They will help you keep up with how people are using the platform and make data-informed decisions about your social media strategy.
Facebook usage stats
That comes in second only to YouTube’s 23.7 hours a month and substantially more than Instagram’s 11.2 hours per month. This Facebook statistic is for Android users only but it’s still indicative of industry patterns.
Facebook is second to YouTube in live video
Predictably, YouTube is the preferred platform for live video chosen by 52% of users. Like with short videos, Facebook is a close second with 42.6% of users.
Interestingly, Facebook becomes the first place choice for live video for ages 25-44.
If you’re not already, ensure your livestreaming software allows you to stream to multiple platforms simultaneously to capture the most viewers.
Facebook beats out TikTok for short-form video
It’s easy to think TikTok would be in the top spot for short videos, but YouTube claims that with 77.9% of Americans over 16 using the platform to watch short videos. Perhaps surprisingly, Facebook comes in second with 60.8% of the user share. TikTok trails in third with 53.9%.
The definition of short-form video is under 10 minutes, although many Facebook videos are much shorter, including the traditional Reel-style which range from 15 to 60 seconds.