Do you know any marketers who enjoy working on mundane jobs for hours on end? We don’t, being marketers ourselves. The usage of scheduled messaging allows us to essentially save time and concentrate on tasks that call for higher levels of human intellect. What a ploy! You can set up an automated communication flow once and then get the desired results repeatedly for however long you need, as opposed to setting up several reminders.
This article will show you numerous instances of repetitive automated messages in a variety of fields, including e-commerce, sports, and video games. You’ll learn what metrics you can influence and how to quickly and easily start delivering scheduled messages. Additionally, and maybe most crucially, you will become familiar with an automated tool that supports this.
What Makes Automated Push Notifications Important for Marketers?
Every day, every week, and every month, new users join your current segments. They advance to new levels in your game, receive new statuses in your e-commerce software, or, regrettably, they stop using it altogether. To keep current, you’ll probably want to respond to these changes right away.
Automated communications actually assist companies in growing the number of engaged mobile app users, enhancing CTRs, lowering churn rates, and boosting customer loyalty.
Engage Players in Gaming with Daily Offers
Examples of communication include daily contests, special sales and events, and subscription and upgrade offers.
As more and more big names enter the market, competition in the mobile gaming sector is increasing as a result of the industry’s expansion. Every gaming software should take full advantage of push notifications to stay current.
For instance, Bladestorm, an Unomok client, has been notifying the whole user base via broadcast repeating push alerts of daily deals. Gamers are offered a new bonus each day of the workweek. Beyond improved CTRs and push notification opt-in rates, the organisation has already begun to see results from the use of Unomok technologies. The game app’s DAU and MAU have grown, and its revenue has increased as well.
Keep Your Subscribers Updated with Regular Digests Using News and Media Apps
Daily and weekly news digests, subscription and upgrade offers are a few instances of communication
Any subscriber who has visited your website can receive broadcast monthly notifications informing them when new content has been uploaded.
To engage your subscribers and keep them informed of the most recent news, you can send daily and weekly news digests.
Additionally, you can quickly set up a campaign that notifies people who frequently visit a particular section of your website—for instance, Economics—by push notification of pertinent news.
The fact that the content of scheduled messages is not fixed in stone is crucial here:
Any communication’s content can be changed as often as you like. The audience is recalculated before each launch of a messaging sequence in the same way that it is for segments. As a result, each new subscriber automatically joins the section.
Fitness and Language-Learning Apps (Basically, Any Subscription-Based App)
Examples of communication: daily reminders and challenges
You might be wondering what the two seemingly unrelated sectors of fitness and language learning have in common. Unexpectedly, the methods of communication they employ (as well as a common subscription-based business model). Even from the perspective of the user, developing new language skills is similar to strengthening muscles. You require constant encouragement to workout.
Every language-learning or fitness app should include daily reminders and challenges as they are adaptable forms of communication that will engage, keep, and reengage their audience. Repeat notifications along with a Scheduled Launch are ideal for accomplishing this task with ease. You may design a broadcast communication flow once and keep your users amused for all time as personalisation and segmentation are not required!
Increase Sales Through Accurate Segmentation in E-Commerce and Retail
Examples of communication include special offers, sales, and event notices.
Let’s first examine grocery delivery apps. Setting up daily scheduled messages with promotions on particular food product categories, such as bakery, dairy, and seafood, can be advantageous for this kind of business.
Introducing weekly promotions to certain customer segments, such as 20% off for students on Mondays, 30% off for the retired on Tuesdays, etc., could be another use case for recurrent push messages.
Schedule Reminders for Sports Events and TV Shows on Sports and Streaming Apps
Examples of communication include offers for upgrades and subscriptions, announcements of upcoming events.
Everyone has their own interests; some people enjoy watching sports events online while others enjoy TV shows. The communication methods that entertainment applications may employ to engage their audience are similar.
Sports applications, like news and media apps, can send recurring digests, such as weekly highlights of sporting events.
Additionally, since sporting events take place at regular intervals and frequently at the same time (as in our case), you can arrange automated reminders for your subscribers. For instance, “The game starts in five minutes; show your team spirit now!”
Utilize Scheduled Launch in Unomok to Take Advantage of Recurring Notifications
You can plan a repeated Start Segment entry in Customer Journey using Unomok. In this approach, users who join your Start Segment for the first time will begin the same journey that you have already started. You won’t need to use the same entry segment in a new flow.
Additionally, you can change your planned communications to better suit your needs. Modify the segments and message content as you please, then start sending triggered events.
When activated, the Scheduled Launch reloads the segment before each scheduled entry and welcomes users who joined the segment after the journey began the previous time. Users who are currently on the journey when it is repeated are not required to enter it again.
You can plan the daily, weekly, and monthly launches of your journey, as well as select an unique window of time or even specific days to admit new users.
Start Segment can be configured as a custom period to repeat once every several weeks or months, or on particular days of the week or month. You may, for instance, deliver your message three times every week, once every three weeks, or just on odd-numbered occasions.
Additionally, you can specify particular dates for the entry by segment to repeat. It might be useful when certain events in your app take place and add new users to the audience segment.
Test out Unomok’s Scheduled Launch functionality to discover how it might improve your app’s KPIs.