#B2B

Valuable Lessons Learned From Building a B2B SaaS Business

Posted on by Priya

For many entrepreneurs, starting and managing a B2B SaaS business can be an overwhelming task. After years in development and successful operations, businesses are still learning lessons that help to make their product better, more successful and ultimately more profitable. Whether you’re just starting out on your B2B SaaS journey or have been running the …

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Gamification case study #18-B2B Gamification: Bold strategy in conservative industry increased website visits 108.5%

Posted on by Neha Gupta

Discover how a B2B marketer in the traditional finance sector executed a gamification strategy to launch a new website. The entire campaign involved multiple marketing channels, but the heart of the effort was a B2B game that outperformed the goal and led to a 108.5% increase in visits to the new site, achieving a 9.38% …

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