The PayPal Growth Strategy That Catapulted Them To Success
Referrals helped PayPal get 7 to 10% daily growth, catapulting their user base to over 100 million members. According to David O Sacks, original COO of PayPal, PayPal used to literally pay people to invite their friends: “Initially users just had to sign up, confirm their email address, and add a (unique, authorized) credit card. The money was simply …
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