#Growth Strategy

Marketing to Millennials – Lemonade’s Growth Strategy

Posted on by Priya

Heartless. Bureaucratic. Faceless. These are the images of a modern insurance company. Giant bland offices with row after row of workers putting customers on hold, filing complicated forms, and finding any reason not to approve a claim. It’s unappealing to most people, let alone a younger generation. Lemonade Insurance is trying to change all that. …

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Canva’s Digital Growth Strategy

Posted on by Priya

Few companies have experienced growth at the same scale as Canva. In less than 7 years, they have acquired over 15 MILLION users, 300,000 paying customers, and have been valued at 3.2 billion dollars (USD) after recently closing a $125m (USD) funding round. In the first 2 years alone, they reached 2 million users — averaging 3,600 …

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