What Does Mobile-First Mean?

Mobile-first is a term used to describe the approach of designing and developing digital products primarily for mobile devices, before considering desktop or other platforms. Here’s what marketing teams should understand about mobile-first: User experience – Designing with a focus on mobile first ensures that user experience is optimized for small screen sizes and touch-based …

Duo Duo Orchard brings fun to mobile shopping

Mingli Yan from Shandong Province had been watering a virtual mango tree on the Pinduoduo App for over six weeks. Finally, she received a notification that her virtual mangos had matured and in three days, Yan received a free box of six mangos from Sichuan Province. These were from the 9,000-kilogram order of mangos Pinduoduo …