According to the most recent Qualtrics and ServiceNow study, 80% of consumers switched brands as a result of a bad customer experience. However, 86% of consumers are willing to spend extra for a superior experience. You literally have to live up to client expectations in a highly competitive market. Customer experience (CX) is the new …
Continue reading “How to Develop an Omnichannel Communications Customer-Centric Strategy”
Building relationships with people in your personal life is similar to reaching your clients with the appropriate message at the appropriate time through the appropriate channel. It’s important to respect your customers’ interests and adapt to their preferences if you want to build a trusted relationship with your business across all channels. Here, omnichannel and …
Continue reading “The Distinction Between Multichannel Marketing and Omnichannel Marketing”
Serving your consumers the correct message in the right context at the right time is the key to effective communication as they develop a relationship with your business. Users are more likely to convert if a message’s tone, type, and frequency are appropriate for the situation and setting they are in. User journey mapping can …
