Promotional Messages vs Transactional Messages: What’s the Difference?

As a marketing team, it’s important to understand the distinction between promotional messages and transactional messages. Each serves a unique purpose and requires a different approach. Let’s dive into the key differences: Promotional Messages:Promotional messages are designed to create awareness, generate interest, and drive conversions for your products or services. Here are some characteristics of …

What Differs Between Transactional and Promotional Messages?

Transactional Messages Are Sent When? Transactional messages are urgent contacts with your customers or end users that are required. By providing crucial information when a user needs it most, successful transactional messages lower friction and improve the user experience. Push notifications, text messages, emails, and other types of communication can all be used for transactional …