Gamification case study #34- Verizon Wireless gamifies its site and gets 30 percent more logins

It’s becoming a popular way to boost interest in everything from corporate web sites to education. Verizon employed gamification vendor Gigya, which was brought aboard through digital agency Modal. Gigya considers the implementation to be a case study in gamification. Verizon is the top wireless carrier with more than 108 million subscribers. On its website, …