[Told by a Unomok Customer] 14 Things About Unomok You Might Not Know – Mok

From a well-designed push notification system, Unomok has grown into a comprehensive customer engagement platform that serves as both a CDP and a messaging service for both mobile and web platforms. Although our product team does its best to make all the features simple to locate and use, some use cases and functionality may have escaped your attention. Bladestorm, one of our most engaged and successful customers, has decided to provide some less obvious advice from their experience using the platform in order to help you (re)discover Unomok. With the aid of Unomok, the publisher of the GC.SKINS app saw a 16.62% rise in MAU and a 4.58% boost in income over the previous year. Continue reading to learn more and get the most benefit from the platform.

Unomok excels in A/B testing.
We’ve learned through tests that psychology has a significant impact on customer engagement. We could only get a particular conclusion through actual A/B tests because psychology is mostly an empirical study. It came revealed that:

Thanksgiving is enjoyable.
The effectiveness of a thank-you message issued following an offerwall incentive was tested in one of our top-performing A/B tests. Yes, it did! Additionally, the ARPU of those who received thank-you notifications was almost 1% higher!

With Unomk’s KPIs, you may select monetization measures with confidence.
Bladestorm valued ARPU above all other measures, as you may have inferred from our A/B test descriptions, and we anticipated that automated push notification campaigns would boost our financial KPIs. We developed a formula to determine how much money we would make from a push and got to work. The rest is history: during the course of the next eight months, our revenue increased by 4.58%!

Use Unomok Customer Journey Builder for lengthy campaigns and long-term goals.
We discovered that the Unomok automated campaign builder is ideal for tackling persistent problems. When a user reaches that specific location in their journey, the message sequence you set up previously will automatically send the appropriate notifications.

Long-term challenges include any endeavours that promote retention, such as:

letting people know about ongoing, weekly promotions
Requesting ratings on Google Play and promoting other services offered by our business
giving players a daily extra reminder

Single-channel campaigns in Unomok are a go-to for quick and simple short-term promotions.
Even though we adore utilising the Unomok Customer Journey Builder, we find that One-time Push makes it easier to send one-off notifications without the need for elaborate segmentation.

For instance, to conduct a survey, we just upload a file containing the survey’s target audience to unomok and send a pre-made push to each of these users with a link to the questionnaire. We only need to select one, make a few changes to the copy, determine the audience, and schedule a push because we have more than 200 Presets for all occasions. It happens quickly!

With Unomok, scheduled campaigns are simple.
Bladestorm has found that sending push notifications with daily offers on a set timetable is one of their most successful strategies. Because the bonuses are time-limited and frequently country-specific, they are well-liked by our players – the CTRs reach 28.21%!

Unomok can be used to carry out consumer surveys.
As I’ve already indicated, Bladestorm regularly polls its customers and advertises this via push notifications. The response rate has tripled as our experience level has increased! Here’s how we improved the procedure:

We had a certain user group in mind.
In Amplitude, we developed behavior-based cohorts, which we then imported into Unomok. We were able to target our messaging at a very specific user segment by matching data by User ID, which is what normally produces the best results, as we have personally witnessed.

For completing a survey, we guaranteed a prize.
We wrote “receive cash for an answer” instead of “participate in our survey” to encourage users to respond. Even though the reward was little, it inspired users from nations like Germany that are valuable for us!

We discovered a psychological principle: players enjoy the anticipation of reward more than actual monetary value.

Some channel combinations ought to be standard equipment for all marketers.
The in-app is only visible to those who have opened the push, making it technically impossible to deliver a message to the incorrect audience.

There is greater room to describe a promotional deal in depth.

Users have no trouble recalling the promotional code. If it had been sent in a push instead of indirectly, they might have opened it, never saved the code (and, hence, never applied it), and then flooded our support with queries. Both our users and our team can relax when the promo code is saved in an in-app message.

Therefore, using the “push-to-in-app” combination to set up a retention flow is obviously worthwhile since the method will be useful to you for a long time.

It’s simple to send geo-based offers
Even geo-targeted push notifications are probably not breaking news to you, but here is our view on message and segmentation depending on country.

We targeted our customers with the daily chores appropriate for their location because gaming offers vary from country to country.

Off-screen, however, is the fact that the nations who generate the most revenue are given the privilege of performing more expensive jobs. Each offer contains an AppsFlyer’s OneLink, which enables our community manager to monitor the effectiveness of our messages, so we can be certain of it.

You can choose the ideal time to convey your message.
The optimum time to send alerts is right after your user has initiated the most pertinent event, if you’ve ever wondered when is the greatest time to do so.
When a player has just withdrawn a skin, for instance, is the ideal time to send a “rate the app” request in our user feedback campaign. The user is at their happiest during this period, hence they are most likely to give us a rating of 5 out of 5.

You only need to configure events in your app to get your event-based marketing up and running.
You could believe that sending event-triggered communications is easier said than done, and you would be somewhat correct. However, there is a lifehack that I am happy to impart.

You don’t need to incorporate Tags into your app if you want to build up your first journey starting by event; all you need to do is configure events in your app. As an alternative, I advise you to Set Tags early in a Customer Journey flow. Your app development team will spend less time and effort on this, and you’ll enjoy how simple it is and how quickly it can be launched.

Push notifications can help you increase your social media presence.
We were able to attract 1k–3k people from a single push notice we put out using Unomok, which helped us develop the social media communities for GC.SKINS!

Recently, we started a TikTok channel for Germany, and with just a few push notifications, can you believe we already have our first subscribers? Now, using pushes once more, we continue to increase the visibility of the videos we publish there.

Our notifications may include content from Facebook, Twitter, Reddit, and Discord as well.

Push notifications might be a component of your influencer marketing initiatives.
You might believe that push notifications are a terrific way to advertise your placements in influencers’ videos since you can push any links to external material. That is accurate; this is how we were able to feature videos in recommendations.

It uses a broad algorithm that recognises high-quality material when a new video quickly becomes popular with its target audience and receives a lot of views, likes, and shares. As a result, the system adds the video to Recommendations.

The one drawback of utilising pushes to promote influencers’ videos is that you’re using your own content to promote someone else’s channel.

To fix this, we now prefer to push links to information that has been posted on our own accounts. It continues to function flawlessly, and no traffic that was intended to remain interested in our brand messaging is being lost.

Unomok is excellent for teamwork, but you don’t need many individuals to use it.
Who is behind all of these message, engagement, and retention experiments? In reality, only one team member works directly with Unomok tools, while the other two assist me with some straightforward tasks like writing copy and boosting posts via push notifications.

Unomok performs well when paired with third-party analytics software (including Amplitude and AppsFlyer)
We exported cohorts from Amplitude and used Unomok to send segmented messaging to them. This is essential for a product manager since it makes both quantitative and qualitative customer development surveys possible.
We exported the results of our A/B testing from Unomok and added the information to Amplitude. We matched users there based on their ID and ARPU.
And you already know that we enjoy using AppsFlyer’s OneLink if you’ve read about our experience with influencer marketing and social media.
Here are just a few instances that have worked well for us, and I’m sure you can think of plenty more uses for Unomok data and integrations (like the most recent one with Mixpanel).