As a marketer, you know that mobile push notifications are an effective way to engage your customers with your brand. However, it’s important to send the right type of messages to ensure maximum impact.
Here are some types of messages that you can send through mobile push notifications:
- Promotions: Send alerts about sales and discounts on products or services offered by your business.
- New features: Notify users about new features or updates added to the app or website which they might find useful.
- Reminders: These could be reminders for appointments, renewals, subscription expiries etc., based on user preferences
- Event Announcements: Informing users about events like product launches, webinars , workshops etc., could help increase participation rates
- Breaking News & Updates : Keeping them updated with breaking news related to their interests may improve brand engagement
- Location-Based Notifications : Sending location-based offers when someone is in proximity of store/office premises increases chances of conversions
- Feedback requests – Encouraging users for feedback and reviews via notifications can help businesses improve customer satisfaction.
By sending these types of targeted and relevant messages through mobile push notifications at appropriate times , businesses can keep customers informed without being intrusive ultimately leading towards greater engagement rates and increased revenue streams .