Using OneSignal to Compare Amazon's Messaging Products
Using to Compare Amazon’s Messaging Products

With a complicated mix of products and features distributed over Amazon Pinpoint, Amazon SNS, Amazon SES, and Amazon Amplify, one of the world’s largest providers of goods and services, Amazon, has also joined the messaging market.

Despite having a reputation for attempting to meet all developer needs in one place, Amazon Web Services (AWS) products are unfortunately of varying quality, and their messaging solutions are among the least supported of all.

Continue reading to find out how Amazon’s messaging services stack up against if you’re comparing push service providers.

Amazon’s Messaging Products: A Breakdown
We’re off to a horrible start when it comes to choosing the best Amazon messaging solution for your requirements. A apparently interminable and perplexing array of Amazon services that often change, get deprecated, or get combined with other Amazon services must be negotiated by developers from the start. The following represents our best effort to comprehend the current condition of Amazon’s mobile engagement offerings:

NS Amazon (Simple Notification Service)
A pub/sub messaging service called Amazon SNS (Simple Notification Service) is created for high-throughput, many-to-many messaging use cases. As in the case of data transmission between several services or APIs. Additionally, it enables the distribution of push alerts by modifying several pub/sub messaging functionalities to do so. It can also be used to receive emails, but without a connection to SES, SNS is unable to send emails. One of the more popular methods for developers to send push notifications through AWS today is Amazon SNS, but Amplify and Pinpoint are essentially intended to take its place.

Google SES (Simple Email Service)
The Amazon SES (Simple Email Service) email delivery API can be used to send one-off emails or to create systems that deliver emails to a large number of customers. It also deals with some of the subtleties of email, such as tracking when messages are rejected because of the reputation of the sender or other problems.

Kindle Pinpoint
The technology used by Amazon to deliver marketing messages, known as Amazon Pinpoint, is probably the one that most closely mirrors Strangely, Amazon charges more in Pinpoint for some of the same functionalities that Amazon SNS and SES offer. Pinpoint charges twice as much per volume for push alerts than SNS does. Pinpoint is a fairly comprehensive product that includes voice messaging, push alerts, email, SMS, and analytics.

Kindle Amplify
Pinpoint is one of the AWS capabilities that are combined into Amazon Amplify, a product that gives developers a platform on which to build apps. In order to take advantage of AWS services that include analytics, data storage, AI predictions, and user authentication, Amplify also contains mobile and web software libraries.

Kindle Quicksight
One of Amazon’s business intelligence offerings is called Amazon Quicksight. When developers discover that Amazon Pinpoint is unable to give them enough business insights on its own, it is frequently paired with Pinpoint. Following a detailed instruction is required to move data between Pinpoint and Quicksight. Pinpoint data must be dumped into S3 or Redshift, moved into Quicksight using AWS Lambda and Amazon Kinesis, and BI dashboards must be made in Quicksight.

The mobile SDK for Amazon
The Amazon Mobile SDK enables you to connect your mobile application to a variety of AWS services and supports Android, iOS, Unity, and Xamarin. Amplify has taken the place of some of this SDK’s functionality, although it depends on the platform you’re creating for. The Amazon Mobile SDK will connect to Amazon SNS in some circumstances and Pinpoint in others. Parts of it connect to Pinpoint, which has taken the place of Amazon Mobile Analytics.

Because we feel they most closely overlap with features, we will concentrate on comparing to Amazon Pinpoint and Amazon Amplify for the sake of this comparison.

Effortless Use
Pinpoint is a somewhat sophisticated product overall, and setting it up and operating is quite challenging. Developers are instructed to set up Amazon Amplify, for instance, in order to get the necessary SDK set up while configuring Pinpoint for iOS. Now that Apple’s Human Interface Guidelines have been violated, developers are recommended to ask consumers for permission to get notifications right away when an app launches. Because Amplify’s own SDK does not handle implementation, developers must contribute a substantial amount of code to their applications.

Due to incorrectly labelled links, out-of-date parts, and sites that are no longer in existence, Amazon’s documentation for Amplify and Pinpoint is rather perplexing. The experience doesn’t become any simpler once you’ve set up the product; there is no ability to upload photographs or other information, there is no option to select an Android Channel, and more. In addition, there is no method to preview the message you will send. For instance, Pinpoint does not allow you to submit an image for your email if you are writing a marketing email in Amplify., on the other hand, is exceedingly simple to use. Users are frequently surprised by how easy and fast it is to set up; it only takes 15 minutes and less than 10 lines of code.